Tony and his team went to USA to study McDonalds restaurants in-person for weeks

Moment at 9:26 in How This Filipino Fast Food Giant is Secretly Taking Over the US (ft. Jollibee) | AB Explained by Asian Boss.

How This Filipino Fast Food Giant is Secretly Taking Over the US (ft. Jollibee) | AB Explained

Saved by George Vanous 🌱.

Links to other pages

• Home
• 24
• Recent
• Vikis
• Creators
• Search

Discover other moments and creators

• The transition from ice cream to burgers
• Competing with global giants
• The "Cultural Strategy" for flavor
• Developing the signature Chickenjoy
• The $240 million international failure
• Utilizing the global diaspora
• The American turnaround under Maribeth Dela Cruz
• Shifting to a mainstream identity
• The aggressive M&A portfolio
• Deepening roots in South Korea
• Riding the "K-Wave" for flavor alignment
• Future financial scaling via US IPO
• Jollibee = Jolly + bee (making something good from constant effort)
• Basketball is a religion in the Philippines, not just a sport
• The PBA Finals to Filipinos is like the Super Bowl to Americans
• Tony could sell Jollibee to McDonalds
• Or he could become a McDonalds franchisee
• Tony rejected both because he had a vision and wanted to compete with McDonalds
• Tony and his team went to USA to study McDonalds restaurants in-person for weeks
• Reverse engineering the entire operational system
• The standardized processes that ensured every Big Mac tasted exactly the same no matter where in the world you ordered it
• Tony's chemical engineering background helped him approach this a laboratory problem
• 1. Understand the system
• 2. Identify your genuine advantage
• 3. Optimize everything around it
• One critical difference: Taste (Filipino taste)
• Filipinos eat differently
• 1. Rice (always part of every meal)
• A fast food meal without rice isn't a complete meal
• McDonald's menu wasn't built around rice, Jollibee's was from Day 1
• 2. Flavor (Filipinos prefer sweeter taste)
• McDonald's burger seasoning calibrated to Western palettes tasted fine
• Jollibee's sweeter flavor and richer seasoning tasted like home
• 3. Filipinos eat 5-6 meals a day, not 3 like in the West
• Smaller, snackable menu items eaten between meals
• Jolly Spaghetti is a unique food item not served by other restaurants
• It tastes like a Filipino mother makes for her children's birthday parties
• You can't put a price on that kind of product market fit

• Drink a spicy margarita, make some bad decisions
• Anytime you say "algorithm" replace it with "audience"
• All Heartbeat features - No fluff
• Elvis actor cast as Harkonnen Feyd-Rautha
• All Heartbeat Photos features - No fluff
• Graduation day
• "Do you like to dance?" Aviendha asks
• End of work from home #funny
• And our son?
• Electric desk in action
• "Fools!" said I "You do not know"
• Great Wall of China - Civ4
• 10-year anniversary of Freedom!
• Use a lifeline - Call my parents
• Come on! Hit me! Conan O'Brien punched by Maria Menounos in the abs
• See the color changes
• Step outside the world's tallest building
• Dragon flies in
• Sexy squeeze through a narrow gap
• Everyone shooting at Wonder Woman
• How do you make God laugh?
• Heartbeat Payday #2 ❤️
• Egwene vs Ishamael - Wheel of Time
• Almost monetized on YouTube
• Attack Death
• Who did you fire? Senator drills Mark Zuckerberg, CEO of Facebook
• The bureaucracy is expanding to meet the needs of the expanding bureaucracy
• Dune: Part 2 - Riding the sandworm