Moment at 0:00 in You Don't Have an SEO Problem. You Have a "Brand Entity" Problem. by Neil Patel.
Traditional SEO is shifting because Google has moved from organizing simple web pages to managing a database of 54 billion real-world entities. If your brand is not clearly defined as an entity in this system, it remains invisible to AI-driven tools like ChatGPT and Perplexity.
Saved by Arn D.