The Knowledge Graph launched by Google in 2012

Moment at 1:22 in You Don't Have an SEO Problem. You Have a "Brand Entity" Problem. by Neil Patel.

You Don't Have an SEO Problem. You Have a "Brand Entity" Problem.

Saved by George Vanous 🌱.

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• The Knowledge Graph launched by Google in 2012
• A database of real things: People, places, brands, concepts
• Google defines an entity: a thing or concept that is singular, unique, well-defined and distinguishable
• A page titled "Our services" is useless
• No defined entity, just marketing fluff
• Need organization schema, structured code that tells Google exactly what they are
• This is a SaaS company, product category: project management, target market: remote teams
• Same content quality, one exists as an entity, the other doesn't
• Stop thinking about content as pages that rank for keywords
• Start thinking about it as pages that define entities
• Every major page should answer
• - What thing is this about?
• - What category does it belong to?
• - How does it relate to other things?
• A client optimized for HVAC services for months
• Google categorized them as a general contractor
• Because their schema was wrong
• Traffic doubled in 90 days
• Don't write: We provide plumbing services in Chicago
• Add a schema in JSON format
• Use Google Rich Results to see what AI sees
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