Stop thinking about content as pages that rank for keywords

Moment at 3:14 in You Don't Have an SEO Problem. You Have a "Brand Entity" Problem. by Neil Patel.

You Don't Have an SEO Problem. You Have a "Brand Entity" Problem.

Saved by George Vanous 🌱.

Links to other pages

• Home
• 24
• Recent
• Vikis
• Creators
• Search

Discover other moments and creators

• Seo Paradigm Shift
• Entity Based Search Explanation
• Entity Database Scale
• Ai Visibility Impact
• Brand Clarity Issues
• Clarity For Ai
• Schema Markup Importance
• Schema Markup Language
• Essential Schema Types
• Building Complex Content
• Creating Defensible Content
• Securing Ai Citations
• Citation Economy Strategy
• New Seo Success Metrics
• The Knowledge Graph launched by Google in 2012
• A database of real things: People, places, brands, concepts
• Google defines an entity: a thing or concept that is singular, unique, well-defined and distinguishable
• A page titled "Our services" is useless
• No defined entity, just marketing fluff
• Need organization schema, structured code that tells Google exactly what they are
• This is a SaaS company, product category: project management, target market: remote teams
• Same content quality, one exists as an entity, the other doesn't
• Stop thinking about content as pages that rank for keywords
• Start thinking about it as pages that define entities
• Every major page should answer
• - What thing is this about?
• - What category does it belong to?
• - How does it relate to other things?
• A client optimized for HVAC services for months
• Google categorized them as a general contractor
• Because their schema was wrong
• Traffic doubled in 90 days
• Don't write: We provide plumbing services in Chicago
• Add a schema in JSON format
• Use Google Rich Results to see what AI sees
• Page is eligible for rich results
• If "No structured data detected" you are invisible by choice
• Complexity filters for intent
• "Email marketing software" is saturated

• Come on! Hit me! Conan O'Brien punched by Maria Menounos in the abs
• How do you make God laugh?
• Everyone shooting at Wonder Woman
• Elvis actor cast as Harkonnen Feyd-Rautha
• Heartbeat Payday #2 ❤️
• Anytime you say "algorithm" replace it with "audience"
• Use a lifeline - Call my parents
• End of work from home #funny
• "Fools!" said I "You do not know"
• Dune: Part 2 - Riding the sandworm
• Step outside the world's tallest building
• Who did you fire? Senator drills Mark Zuckerberg, CEO of Facebook
• Drink a spicy margarita, make some bad decisions
• See the color changes
• Sexy squeeze through a narrow gap
• Electric desk in action
• All Heartbeat Photos features - No fluff
• The bureaucracy is expanding to meet the needs of the expanding bureaucracy
• All Heartbeat features - No fluff
• Great Wall of China - Civ4
• Dragon flies in
• Attack Death
• "Do you like to dance?" Aviendha asks
• Egwene vs Ishamael - Wheel of Time
• And our son?
• 10-year anniversary of Freedom!
• Almost monetized on YouTube
• Graduation day