Name: The Speaking Coach: The One Word All Liars Use! Stop Saying This Word, It's Making You Sound Weak!
Channel: The Diary Of A CEO
Description: The Speaking Coach: The One Word All Liars Use! Stop Saying This Word, It's Making You Sound Weak!

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Who Is Jefferson Fisher and What Is His Mission?
What Is a Trial Attorney?
My Job Is Convincing People to Believe Me
Where Jefferson Learned His Skills
Why Communication Matters
Negative Feelings From Poor Communication
Why Do People Listen to Jefferson? Why Do They Come to Him?
The Pause and Breathing Technique (Actionable)
Making Others Trust You
How Insecurities Affect Your Communication
How to Say Anything With Confidence
Having an Assertive Voice
What Do the Most Successful People Have in Common?
Say Things to Connect
Why Winning the Argument Can Feel Bitter-Sweet
How to Have an Effective Conversation
How the Past and Your Identity Can Trigger You
Why People Are Rude to You
How to Prepare for Any Difficult Conversation
Pause for a Second When You're Being Disrespected
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The Importance of Body Language
Famous Cases Supporting This Body Language Principle
The Counterintuitive Technique to Win in Life
Become a Master of Small Talk
What I Learned From Abraham Lincoln
How to Implement All the Advice Into Your Life
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How to Say No
What You Say to Your Kids Will Have a Huge Impact
What Would You Tell Your Younger Self?
when somebody is belittling you or being rude or being disrespectful what we typically want to do is throw it right
back because now we got to win instead of that here's what I would want you to do one you're going to have 5 to 7
Seconds of Silence two you're going to ask them to
say it again because a lot of time in arguments people take it back and three this is where it gets fun I want you to
say that's where your real power is because it shows that you're the one in control and they're the ones that are
not I'm Jefferson fiser I'm a board certified trial attorney and I help people resolve conflict resolve problems
and I can change two words and change your life just by what you decide to say
next because what you say truly has the power to change everything for example I
teach that you never want to win an argument when you look to win an argument you will often lose the
relationship that's your prize congrats so instead of seeing arguments as something to win see them as something
to unravel and if you can just ask them the question what am I missing I promise you that is the most effective tool that
you can use for difficult conversation but what about when you're dealing with someone that you don't like the secret
to dealing with someone you don't like is to and then could you explain to me this image here so this is all about how
to say no and how does one learn that start with then end with really that
right there is very very effective they've got so many questions this has always blown my mind
a little bit 53% of you that listen to the show regularly haven't yet subscribe to the show so could I ask you for a
favor before we start if you like the show and you like what we do here and you want to support us the free simple way that you can do just that is by
hitting the Subscribe button and my commitment to you is if you do that then I'll do everything in my power me and my
team to make sure that this show is better for you every single week we'll listen to your feedback we'll find the
guest that you want me to speak to and we'll continue to do what we do thank you so much [Music]
Jefferson Fisher I'm incredibly intrigued by so many of the things that
[Chapter] Who Is Jefferson Fisher and What Is His Mission?
you produce content about but also this phenomenal book so if we if we start from the beginning who who are you and
what is the mission that you're on I'm Jefferson Fischer I'm a board certified trial attorney and I teach people how to
argue less and say more um and I'm on a mission to help change everything about
someone simply by what they decide to say next what is a trial attorney is that a lawyer yeah it's a lawyer
[Chapter] What Is a Trial Attorney?
attorney same thing and what do you do as a trial attorney so I help people
resolve conflict resolve problems so if you have a a problem with someone you
have a choice do you go and just punch them in the mouth or do you sue them a lot of times it's something that
somebody is hurt you that they cannot give back to you so the only way they do that in the law is to compensate them
with money and so you you can Su just about anybody so that's how we resolve
conflict here in a lot in America same for the UK and litigation so what we do
is we Advocate on behalf of other people so you're in the courtroom and you're
[Chapter] My Job Is Convincing People to Believe Me
against another trial attorney essentially trying to make the case for your party exactly yes sir but isn't
that doesn't that come down to your ability to articulate yourself and to persuade and to convince someone of your
isn't wholeheartedly yeah right yeah what I say the words that I give um are
give mean the difference between somebody getting their piece of Mind back or losing
everything and how does one learn like how did you learn that where did your
[Chapter] Where Jefferson Learned His Skills
skill come from in that regard because you're regarded as one of the very best of what you do so where did you learn so
I am a fifth generation trial attorney so I grew up and while other kids were
were maybe playing when they got home I got picked up and taken to my dad's
deposition because um my dad was the only one who could get me at that time and so I sat in the corner with a yellow
notepad doodling while he is finishing the rest of his deposition or I'd go to watch his uh trial I saw lots of closing
arguments and so I got to see firsthand courtroom stories I mean any of these people who've been in trial
education they're all wonderful storytellers so you get to hear that and hear how they ask questions before they
say they give an answer and so you get to really add a first row view of how
litigation happens and how to persuade and what are the levers in conversation
that that push that forward progress you've written the book on conversation argue Less Talk More why does it matter
[Chapter] Why Communication Matters
to the average person listening now that's just clicked on this conversation why does it matter to them yeah where
some people would teach you how to play an instrument I tell you what chords to
play I give you the sheet music and so once you know where you are even in your
voice what matters are the actual words that you say and I can change two
sentences two words and change your life just by what you decide to say next
because where you've been in your whole life comes down to your communication I and how you handle conflict where you
left one relationship because of most likely some type of communication LED you to another or where you are in your
job or where you are in a podcast it it's all comes down to what you've communicated and where you are in the
conversation at all times do you really think it's that pivotal to your outcomes in life oh absolutely so if I if I
became a 10 out of 10 Communicator like I became the best Communicator in the world what outcomes in my life what
areas of my life do you think will radically improve I think you could almost get to to wherever you wanted to go if you were a 10 out of 10
Communicator you can how you get hired for jobs let's say in your career comes
down almost exclusively to how you communicated right there in that interview you know people have a
wonderful resume but they have no ability to communicate that and without the ability
to say anything and say it at least effectively then they're not going to get what they want or you have people
who have been in those relationships where they've continually been stepped on they wonderful people inside and if they were only with the right person or
if they could express how they wanted and what they needed at that time their whole world would really change I think

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I am a fifth generation trial attorney so I grew up and while other kids were

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