Name: STARTING OVER ON YOUTUBE | why I left my 22K subscribers behind
Channel: Aprilynne Alter
Description: STARTING OVER ON YOUTUBE | why I left my 22K subscribers behind

STARTING OVER ON YOUTUBE | why I left my 22K subscribers behind

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New channel vs. Convert Old Channel
Walk through thought process
High level overview / thesis statement
Incorporates Stock footage + non-generic transitions (bouncy jumper)
Freelancer --> transition to Content creator
Ali Abdal - Reason for starting
Simple zoom (out) + color to b&w
First Video
Video 2 - flop
Simple animation, simple motion graphic - simple sounds
Twitter Video - flopped as well
Deep Dive - Titles, Thumbnails, Editing
NFT's - self-taught
Learning opportunity
New Editing Techniques
14 MINUTE VIDEO --> 26 HOURS TO EDIT!
Feynman Technique
Analysis of Why NFT video worked...
Editing Techniques, motion graphics, thumbnail, highly searched for niche, effort = winning video
No Passion for NFT's
1 video = monetization (I've done the same)
Slow pivot away to a niche she enjoys?
$100 PER day - new ish channel...
Passion - can't be manufactured / sustained...
No passion = reduced output
Lose passion --> reduced output
Existential Youtube crisis - Qui Je Suis?
Consistent. Studio Space. Mechanics.
Rebrand? Or Start From Scratch?
New videos your subs don't wanna watch = could hurt you...
Low CTR and Low AVD...
Slow Pivot (over years)
New content messing up how channel is catalogued....
Starting New, with no job... How?
Why I abandoned a 22,000 YouTube channel to start again on a brand new channel
Answer
I quit my fancy Wall Street job
I became good at writing long education threads
My first video
How to grow on Twitter flopped on YouTube
My first viral video: breakdown my NFT collection into simple-to-understand points
It was worth it: the video blew up
That one video got me monetized on YouTube in 1 month
Niche down to blow up, then pivot to making content you like
At its height, $100 a day was incredible but not sustainable
I tried convincing myself why I should focus on NFTs despite lacking the passion for NFTs
I knew how to write educational yet entertaining videos
I decided to focus on "How to make good educational YouTube videos"
How to convert expert knowledge in your brain to an educational and engaging YouTube video
I am an educator at heart, I love to teach
Rebrand or launch from scratch?
Holy crap, but F it!
Why pivoting a channel is a bad idea, better to start a brand new channel
Must pivot slowly over 1 year like Ali Abdaal did

End of work from home #funny
Who did you fire? Senator drills Mark Zuckerberg, CEO of Facebook
Everyone shooting at Wonder Woman
Egwene vs Ishamael - Wheel of Time
Anytime you say "algorithm" replace it with "audience"
Step outside the world's tallest building
Great Wall of China - Civ4
How do you make God laugh?
"Do you like to dance?" Aviendha asks
Use a lifeline - Call my parents
See the color changes
All Heartbeat features - No fluff
Heartbeat Payday #2 ❤️
Dragon flies in
Elvis actor cast as Harkonnen Feyd-Rautha
Almost monetized on YouTube
Electric desk in action
10-year anniversary of Freedom!
"Fools!" said I "You do not know"
All Heartbeat Photos features - No fluff
The bureaucracy is expanding to meet the needs of the expanding bureaucracy
Dune: Part 2 - Riding the sandworm
Sexy squeeze through a narrow gap
Graduation day
Drink a spicy margarita, make some bad decisions
Attack Death
And our son?
Come on! Hit me! Conan O'Brien punched by Maria Menounos in the abs

Rebrand or launch from scratch?

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