Name: STARTING OVER ON YOUTUBE | why I left my 22K subscribers behind
Channel: Aprilynne Alter
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Saved by Curtis Pyke.

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New channel vs. Convert Old Channel
Walk through thought process
High level overview / thesis statement
Incorporates Stock footage + non-generic transitions (bouncy jumper)
Freelancer --> transition to Content creator
Ali Abdal - Reason for starting
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First Video
Video 2 - flop
Simple animation, simple motion graphic - simple sounds
Twitter Video - flopped as well
Deep Dive - Titles, Thumbnails, Editing
NFT's - self-taught
Learning opportunity
New Editing Techniques
14 MINUTE VIDEO --> 26 HOURS TO EDIT!
Feynman Technique
Analysis of Why NFT video worked...
Editing Techniques, motion graphics, thumbnail, highly searched for niche, effort = winning video
No Passion for NFT's
1 video = monetization (I've done the same)
Slow pivot away to a niche she enjoys?
$100 PER day - new ish channel...
Passion - can't be manufactured / sustained...
No passion = reduced output
Lose passion --> reduced output
Existential Youtube crisis - Qui Je Suis?
Consistent. Studio Space. Mechanics.
Rebrand? Or Start From Scratch?
New videos your subs don't wanna watch = could hurt you...
Low CTR and Low AVD...
Slow Pivot (over years)
New content messing up how channel is catalogued....
Starting New, with no job... How?
Why I abandoned a 22,000 YouTube channel to start again on a brand new channel
Answer
I quit my fancy Wall Street job
I became good at writing long education threads
My first video
How to grow on Twitter flopped on YouTube
My first viral video: breakdown my NFT collection into simple-to-understand points
It was worth it: the video blew up
That one video got me monetized on YouTube in 1 month
Niche down to blow up, then pivot to making content you like
At its height, $100 a day was incredible but not sustainable
I tried convincing myself why I should focus on NFTs despite lacking the passion for NFTs
I knew how to write educational yet entertaining videos
I decided to focus on "How to make good educational YouTube videos"
How to convert expert knowledge in your brain to an educational and engaging YouTube video
I am an educator at heart, I love to teach
Rebrand or launch from scratch?
Holy crap, but F it!
Why pivoting a channel is a bad idea, better to start a brand new channel
Must pivot slowly over 1 year like Ali Abdaal did

See the color changes
Step outside the world's tallest building
Egwene vs Ishamael - Wheel of Time
"Fools!" said I "You do not know"
10-year anniversary of Freedom!
End of work from home #funny
Drink a spicy margarita, make some bad decisions
Almost monetized on YouTube
And our son?
All Heartbeat Photos features - No fluff
Who did you fire? Senator drills Mark Zuckerberg, CEO of Facebook
"Do you like to dance?" Aviendha asks
Electric desk in action
Attack Death
Graduation day
The bureaucracy is expanding to meet the needs of the expanding bureaucracy
Great Wall of China - Civ4
Heartbeat Payday #2 ❤️
Anytime you say "algorithm" replace it with "audience"
Come on! Hit me! Conan O'Brien punched by Maria Menounos in the abs
How do you make God laugh?
Use a lifeline - Call my parents
Dragon flies in
Elvis actor cast as Harkonnen Feyd-Rautha
Everyone shooting at Wonder Woman
All Heartbeat features - No fluff
Sexy squeeze through a narrow gap
Dune: Part 2 - Riding the sandworm

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