Moment at 0:00 in You Don't Have an SEO Problem. You Have a "Brand Entity" Problem. by Neil Patel.
Many marketers are currently optimizing for a version of Google that no longer exists. Search engines have evolved from simply organizing web pages to building a massive database of real-world entities, and failing to be defined within this system makes a brand invisible to AI tools like ChatGPT and Perplexity.
Saved by Arn D.