Name: Simon Sinek Start With Why TED Talk Short Edited
Channel: Wilbur Winkelman
Description: Simon Sinek Start With Why TED Talk Short Edited

Simon Sinek Start With Why TED Talk Short Edited

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Simon Sinek - Start with "Why" not "What"
By "Why" I don't mean "Make a profit" that is a result, I mean your purpose
How Apple markets differently from all other companies
How marketing sounds from everybody else
Apple doesn't communicate as everybody else does
How we typically communicate
What, How, Why - More example
How Apple actually communicates
The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly.
We just happen to make great computers. Want to buy one?
The point: People don't buy what you do, they buy why you do it
It does not drive behavior when we communicate with facts and figures,
Drive behavior by starting with the "Why?"

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How Apple markets differently from all other companies

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