![](\"https://h.ki/photos/api/api/public/image/file/phgdwrkka?query=s740-rw\")
play_arrow0:19 Cody Rhodes survives the Powerbomb
play_arrow1:13 Oba lifts Brock even being in Kimura Lock
play_arrow1:41 Brock quickly Attacks and Brock Charges
play_arrow1:47 F5 number 1
play_arrow1:58 F5 Again
play_arrow2:06 F5 3
play_arrow2:23 F5 4
play_arrow2:40 Roman Reigns hits Jacob Fatu's hand with the Tool Box and Roman Reigns capitalizes
play_arrow3:36 Controversial Match finish
play_arrow4:44 Rhea Ripley defends her Women WWE Title.
play_arrow6:11 Brock F5 Oba Femi on the announcer table
play_arrow6:24 Brock shocked
play_arrow6:48 Roman Reigns spears Jacob Fatu through the barricade
play_arrow9:12 Roman Reigns remains Samoan Tribal Chief and WWE World Heavyweight Champion
"},"id":11830,"date":"2026-06-01 11:00:51","modified":"2026-06-01 11:00:51","meta":{"blacklisted":0,"custom_id":"viuos7hcq","thumbnail_url":""},"status":"publish","title":{"rendered":"CLASH IN ITALY 2026 WWE"},"views":1},{"_embedded":{"author":[{"id":15,"name":"George Vanous"}]},"acf":{"heartbeat_id":5,"playlist_id":193655,"description":""},"content":{"rendered":"One More Island is a colony-building and resource management game set in the colorful 18th-century published by Freedom Games aka indie.io
Get it on Steam https://store.steampowered.com/app/1454160/One_More_Island/
Play as a colonial governor tasked by the sarcastic Queen of the Old World to explore an archipelago, establish production chains, build thriving settlements, and eventually choose whether to pay taxes or declare independence
play_arrow0:00 This is One More Island
play_arrow10:20 Dad joke: In medieval times you'd run into Lance a lot
Nowadays there's not a lot of folks named Lance but but back in medieval times there was there was a man named Lance a lot
"},"id":11827,"date":"2026-05-31 11:20:44","modified":"2026-05-31 11:20:44","meta":{"blacklisted":0,"custom_id":"viumn1ddx","thumbnail_url":"https://h.ki/photos/api/api/public/image/file/phedn75up"},"status":"publish","title":{"rendered":"One More Island"},"views":1},{"_embedded":{"author":[{"id":676,"name":"mohit mishra"}]},"acf":{"heartbeat_id":5172,"playlist_id":193644,"description":""},"content":{"rendered":""},"id":11824,"date":"2026-05-31 06:37:50","modified":"2026-05-31 06:37:50","meta":{"blacklisted":0,"custom_id":"vip9k6sqb","thumbnail_url":""},"status":"publish","title":{"rendered":"Victory Pose becoming a Wrestling Champion."},"views":3},{"_embedded":{"author":[{"id":676,"name":"mohit mishra"}]},"acf":{"heartbeat_id":5172,"playlist_id":193627,"description":""},"content":{"rendered":"play_arrow0:04 Mercedes Mone walking on her ring opponent.
play_arrow0:09 Mercedes Mone places foot on her opponent's belly.
play_arrow0:16 BEST OF THIS VIDEO: Clean win for Mercedes Mone by placing foot right on the belly of her opponent.
play_arrow0:19 Walking on her opponent's belly.
play_arrow0:27 Cleaned her boots by the back of her opponent
play_arrow0:32 Mercedes Mone place foot on her opponent and choked her.
"},"id":11823,"date":"2026-05-30 13:58:42","modified":"2026-05-30 13:58:42","meta":{"blacklisted":0,"custom_id":"vicq9y3zk","thumbnail_url":""},"status":"publish","title":{"rendered":"Mercedes Mones domination on her ring opponents."},"views":2},{"_embedded":{"author":[{"id":676,"name":"mohit mishra"}]},"acf":{"heartbeat_id":5172,"playlist_id":193617,"description":""},"content":{"rendered":"play_arrow0:12 BROCK VS OBA AT WRESTLEMANIA 42 2026
play_arrow0:33 OBA PINS BROCK AND WINS AT WRESTLEMANIA 42
play_arrow0:44 BROCK GETS EMOTIONAL AND SHOWS HE HIS RETIRING.
play_arrow1:14 OBA FEMI DESTROYING OTHER WRESTLERS IN HIS OPEN CHALLENGE BUT CANNOT DESTROY ME.
play_arrow1:31 BROCK LESNAR SUDDENLY RETURNS AND HITS 4 F5 TO OBA AND ATTACKS HIM AM.
play_arrow2:04 PATH TO CLASH IN ITALY.
play_arrow2:13 WWE CLASH IN ITALY: OBA FEMI VS BROCK LESNAR.
"},"id":11821,"date":"2026-05-30 04:00:44","modified":"2026-05-30 04:00:58","meta":{"blacklisted":0,"custom_id":"virhnvwvr","thumbnail_url":""},"status":"publish","title":{"rendered":"WWE CLASH IN ITALY 2026: THE \"RULER\" OBA FEMI VS THE \"BEAST\" BROCK LESNAR"},"views":8},{"_embedded":{"author":[{"id":55,"name":"Jethro Malate"}]},"acf":{"heartbeat_id":933,"playlist_id":193552,"description":""},"content":{"rendered":"Done:
In progress:
Dev-5704 Heart ID > M1
Done:
On Testing:
In progress:
Done:
In Progress:
Next Week
VL's
![\"The](\"https://i.ytimg.com/vi/gwTQLZSIlsU/maxresdefault.jpg\")
The provided transcript details a severe supply chain attack on the NPM registry that compromised over 100 heavily downloaded packages. By exploiting a subtle vulnerability in GitHub Actions workflows, attackers unleashed a sophisticated worm that spread across ecosystems, evaded standard security practices, and included devastating local payloads on infected machines.
play_arrow1:18 The standard release process uses GitHub to sign a statement that proves a workflow's legitimacy to NPM, generating a short-lived token to publish packages securely without relying on static passwords
play_arrow1:56 The attackers compromised the Tanstack repository by leveraging the pull request target workflow trigger, which allowed code from a closed fork PR to run with the main repository's elevated permissions
play_arrow2:28 Using those permissions, the attacker wrote a malicious file into the CI server's shared cache, which silently laid in wait until a legitimate maintainer merged an unrelated pull request
play_arrow2:45 Once triggered, the malware grabbed the NPM publish token, compromised 84 Tanstack packages, and actively scanned the systems of anyone who installed them for other valuable publishing credentials
play_arrow3:12 The worm successfully compromised the packages of major tech companies and even utilized Python SDKs to jump from NPM into the PyPI registry
play_arrow3:38 The malware forged commits to blend in with AI-generated code and embedded itself directly into developer IDEs like VS Code, causing the worm to re-execute itself even after the infected packages were removed
play_arrow3:59 On infected local machines, a background process checked the validity of stolen tokens every 60 seconds; if the token expired, the malware deliberately deleted the user's root directory
play_arrow4:27 Using modern package managers like PNPM allows developers to refuse packages published too recently, creating a buffer period where malicious versions are typically caught and removed
play_arrow4:39 Security features can actively block dependencies that point to unverified sources, such as random Git repositories or attacker-controlled S3 buckets, closing a common smuggling route
play_arrow5:03 Because most NPM malware relies on automatic install scripts, configuring your project to block all scripts by default and only whitelisting trusted dependencies is a vital defense mechanism
While the attack demonstrated a highly sophisticated method of exploiting trusted CI/CD pipelines and shared caches, developers can significantly reduce their risk profile. By migrating to package managers like PNPM that enforce registry strictness, block unauthorized install scripts, and mandate minimum release ages, the ecosystem can better defend against self-propagating supply chain worms.
"},"id":11787,"date":"2026-05-26 08:28:31","modified":"2026-05-26 08:28:31","meta":{"blacklisted":0,"custom_id":"vivt79jh7","thumbnail_url":"https://h.ki/photos/api/api/public/image/file/ph3m0955i"},"status":"publish","title":{"rendered":"The NPM Supply Chain Attack and the \"Mini Shy Hulud\" Worm"},"views":0},{"_embedded":{"author":[{"id":693,"name":"Airon Dumael"}]},"acf":{"heartbeat_id":5348,"playlist_id":193412,"description":""},"content":{"rendered":"![\"The](\"https://i.ytimg.com/vi/Kcpq4ugob2U/maxresdefault.jpg\")
OpenAI is quietly dismantling the era of unrestricted, free AI by implementing severe cost-control measures, rolling out exorbitant premium tiers, and pivoting toward an advertising-heavy model to staunch massive financial bleeding.
play_arrow1:03 Internal numbers for 2024 reveal a staggering $5 billion loss against $3.7 billion in revenue, meaning the company spends $2.35 for every dollar it brings in
play_arrow4:58 To offset aggressive burn rates, OpenAI introduced ChatGPT Pro, a $200-per-month tier offering priority compute and unlimited access to its frontier reasoning models, effectively locking top-tier intelligence behind a massive premium
play_arrow5:53 Advertising is officially coming to the platform, leveraging deeply personal user prompts to fuel a targeted marketing business projected to generate over $25 billion annually by 2029
play_arrow2:55 To save on exorbitant compute costs across its 800 million users, OpenAI silently reroutes free users to cheaper, less capable "mini" models during peak hours or after small daily usage quotas
play_arrow3:51 Independent tests show these fallback models frequently break down during multi-step reasoning, introduce coding bugs, and lose long-context memory
play_arrow12:34 High-end tools like the hyper-realistic video generator Sora were teased to the public but ultimately restricted due to excessive compute costs, pivoting instead to enterprise studio licensing deals ranging from $5 million to $20 million annually
play_arrow7:58 Rival AI firm Anthropic is achieving comparable annual revenue with just a fraction of the user base by securing highly lucrative, stable enterprise contracts, forcing OpenAI to scramble for predictability
play_arrow10:25 Key researchers, including co-founder Ilya Sutskever and Jan Leike, exited the company as the "Superalignment" team was sidelined and the 20% compute capacity promised for safety research was redirected toward commercial products
play_arrow14:04 OpenAI is dismantling its non-profit governance structure to clear the path for an unprecedented public offering, prioritizing a trillion-dollar valuation and shifting the casual user from a customer to a monetized data point
The initial promise of a profoundly capable, universally accessible AI assistant was heavily subsidized by venture capital and has now transitioned into a rigid, tiered ecosystem. As OpenAI restructures to chase enterprise revenue, ad dollars, and a massive IPO, the everyday user is being relegated to an "AI underclass" where true frontier intelligence is strictly paywalled.
play_arrow0:00 You probably think ChatGPT is a magical, free assistant getting smarter every single day to benefit humanity. It’s not. It’s actually getting worse
play_arrow0:09 OpenAI is burning billions through billions of dollars. And their brilliant survival plan involves downgrading free users, locking the real model behind a $200 paywall… and
play_arrow0:19 turning your conversations into ad space. So if it’s felt off lately, it’s probably not in your head. They hope most people won’t notice the shift…and that’s the point
play_arrow0:29 But that free AI assistant? It’s already dead. Chapter 1 - The $5 Billion Dumpster Fire
play_arrow0:35 Chapter 1: The $5 Billion Dumpster Fire
play_arrow0:35 OpenAI is in trouble. Documents show the company missed nearly every internal target it set for itself this year. Revenue goals: missed. Weekly active
play_arrow0:44 user benchmarks: missed. Even the IPO timeline - once framed as a victory lap - now looks more like a high-pressure sprint with no clear finish line. According to reporting from The Wall Street
play_arrow0:55 Journal in April 2026, the numbers paint a far less polished picture than the public narrative suggests. A $5 billion loss against
play_arrow1:03 $3.7 billion in revenue for 2024. The math doesn`t lie; they earned
play_arrow1:09 $3.7 billion. They lost $5 billion. For every dollar the company brings in, it spends $2.35
play_arrow1:17 The WSJ also indicates CFO Sarah Friar has flagged serious concerns about funding the next wave of
play_arrow1:23 multi-billion-dollar data center commitments, especially if growth even slightly wobbles. But according to OpenAI, it’s all part of “scaling toward AGI.”
play_arrow1:33 And despite the red flags, Wall Street is still largely onboard. $5 billion in losses works out to roughly $13.7 million per day.Spread across a year
play_arrow1:44 that’s about $9,500 every minute. Blink… and roughly $160 is gone
play_arrow1:50 Executives aren’t volunteering their stock options. Venture capitalists who’ve already poured in tens of billions aren’t eager for another top-up round. Microsoft has even started
play_arrow1:59 asking pointed questions on earnings calls. Which leaves one, increasingly exposed group… i You. Chapter 2 - Lobotimizing The Free Tier
play_arrow2:08 Chapter 2: Lobotimizing The Free Tier
play_arrow2:08 ChatGPT was never free. It was subsidized - heavily and deliberately - by one of the biggest funding machines in tech. The backers behind it read like a who’s-who of late-stage
play_arrow2:18 venture capital: Microsoft, SoftBank, Thrive Capital, plus Saudi sovereign funds
play_arrow2:24 Combined investment reportedly exceeds $60 billion. And at current burn rates, that doesn’t last decades… it lasts years. Eventually, someone has to decide
play_arrow2:33 what refilling the tank actually costs. The panic is real. The IPO clock is ticking. And
play_arrow2:38 the survival plan they’ve cooked up is… desperate. It was to make ChatGPT seem the same… while
play_arrow2:45 quietly changing what powers it. Essentially, it became… dumber. There’s a mechanism users don’t really see called "capacity-based fallback." During peak hours
play_arrow2:55 or after invisible daily quotas, users get silently rerouted from the flagship model to cheaper mini variants. The handoff is invisible. The quality drop is not. After
play_arrow3:06 roughly 10 messages every 5 hours on the strong model, your conversation collapses mid-sentence into generic autocomplete mode. User telemetry, internal strategy notes
play_arrow3:15 and a parade of Reddit threads all confirm the same thing. Routing queries to smaller models is a deliberate cost-control lever. Your AI assistant has been intentionally
play_arrow3:24 swapped for a budget version while you stare at a familiar brand name and assume nothing changed. The savings are huge. Routing queries to smaller models can cost a fraction of a
play_arrow3:34 cent versus several cents on a flagship. Multiply that across 800 million weekly active users and
play_arrow3:41 the math starts to make sense. For you, it boils down to paying full attention to a conversation partner who suddenly forgets your last 3 messages and starts answering in fortune-cookie aphorisms
play_arrow3:51 Performance gaps are not subtle. IIndependent testing suggests fallback models struggle with tasks the flagship handles in a single step. Multi-step reasoning breaks
play_arrow4:00 down. Code generation starts introducing subtle, hard-to-spot bugs. Long-context
play_arrow4:06 summarization begins dropping key details. One day your assistant solves a calculus problem
play_arrow4:11 The next day, after lunchtime traffic kicks in, it can’t count the syllables in a haiku. So this doesn’t look random. It looks designed
play_arrow4:19 A free tier that felt like a miracle was, in reality, a loss-leader. And it was propped up by marketing, capital, and long-term bets that were never meant to last forever
play_arrow4:28 The next shift is already priced in. And it isn’t subtle. Chapter 3 - Elite Paywall Internal pricing memos confirm
play_arrow4:32 Chapter 3: Elite Paywall
play_arrow4:36 OpenAI’s $20-per-month Plus tier, once a crown jewel of consumer AI, has been quietly demoted to neglected middle child. Plus subscribers still get something usable
play_arrow4:47 But the frontier intelligence? That’s behind a velvet rope. Meet ChatGPT Pro. $200 per month. It has unlimited access to o1 and o1-pro mode, higher rate limits
play_arrow4:58 than Plus and priority compute when servers are under load. There are also lower error rates on harder reasoning tasks compared to standard tiers. The takeaway is simple
play_arrow5:07 The smarter model now sits behind a paywall. The math gets uncomfortable the longer you stare at it. $200 a month is $2,400 a year per user. A family of four wanting access
play_arrow5:19 to the same “smart” tier? That’s $9,600 annually. That’s more than many households spend on groceries in several months. Reported uptake on the $200 tier sits
play_arrow5:29 in the low single digits of total users, roughly 5 million subscribers worldwide. That’s about 0.06%
play_arrow5:37 And meanwhile, frustration from Plus users is building. The strategy is becoming harder to miss. And it’s about to reach into places you probably never expected
play_arrow5:45 Chapter 4 - Your Chats, Brought To You By Carl’s Jr. The next version of ChatGPT isn’t just smarter… or more expensive
play_arrow5:49 Chapter 4: Your Chats, Brought To You By Carl’s Jr
play_arrow5:53 It’s monetized in a new way. Ads are coming to your AI assistant. And that’s not rumor or speculation. It’s in OpenAI’s own announcement
play_arrow6:02 Advertising is now an official product line, starting with the free tier and a new $8 ChatGPT Go plan rolling out in US beta. Advertisers reportedly face minimum commitments
play_arrow6:12 north of $200,000 just to get in the door. Early pricing was high - around $60 per thousand
play_arrow6:19 views - before being lowered to actually attract buyers. Ads will appear at the bottom of responses and be clearly labeled… For now
play_arrow6:27 Because the same company once told a podcast audience that ads in ChatGPT would be a last resort. But the last resort arrived early
play_arrow6:35 The last resort got a launch plan. The mechanics here are simple… and deliberate.. Free users see ads. $8 users see fewer, or differently formatted ads. $20 users are
play_arrow6:46 spared… for now. And $200 users? No ads at all. Same product. Different rules. The more you pay, the cleaner - and more capable - it gets
play_arrow6:55 The real play isn’t just ads. It’s targeting. Type “wedding,” and you’ll be swamped by venues
play_arrow7:01 rings, and honeymoon packages for the next 6 months. Because unlike social media… people tell this thing everything. Industry analysts estimate conversational
play_arrow7:09 targeting can massively outperform traditional ads - sometimes by multiples - for one simple reason: Nobody tells Instagram their problems. But they tell ChatGPT
play_arrow7:20 Reported figures suggest the ad business is being modeled to generate over $25 billion in annual revenue by 2029. That’s a number that would, on its own, exceed OpenAI’s
play_arrow7:30 entire current revenue. They have access to your medical questions, relationship doubts, tax confusion and 3 a.m. searches. That’s a marketer’s dream wrapped
play_arrow7:40 in a friendly chat bubble. The reason any of this is happening comes down to one rival quietly devouring the only segment of the market that actually prints money
play_arrow7:49 Chapter 5: The Anthropic Panic
play_arrow7:49 Chapter 5 - The Anthropic Panic Industry reporting shows something most people won’t see on a headline. Rival firm Anthropic is now generating roughly
play_arrow7:58 the same level of annual revenue as OpenAI. Some estimates put it ahead. The smaller company
play_arrow8:04 the one Sam Altman’s former colleagues founded, now generates more annualized revenue than the firm everyone calls leader. What used to feel like a
play_arrow8:12 one-horse race… isn’t anymore. The difference between these two firms is sharp, and it explains the panic. Anthropic runs more like a luxury boutique
play_arrow8:20 than a mass-market platform, serving just over 1,000 enterprise clients. Many of them pay in the seven figures annually. Some in the eight. Its flagship model, Claude, has become a major
play_arrow8:30 force in enterprise coding and is used by Fortune 500 engineering teams, Wall Street, and biotech
play_arrow8:36 research groups. These aren’t customers sensitive to pricing. At $50 per seat, they don’t blink
play_arrow8:42 That’s because the productivity gains often pay for themselves before lunch on day one. OpenAI, meanwhile, is babysitting hundreds of millions of free-tier users
play_arrow8:51 Anthropic extracts more from a single mid-sized enterprise contract than OpenAI does from a million casual ChatGPT users combined. Anthropic’s niche market creates a very
play_arrow9:01 different kind of business. There are higher prices, longer contracts and lower churn rates. The usage patterns are stable enough to actually forecast. Finance teams can model it
play_arrow9:11 Compare that to OpenAI’s consumer scale. It’s a constant surge of unpredictable demand from hundreds of millions of users. A system where a small price change could
play_arrow9:20 trigger mass cancellations overnight. They are two very different machines. One is optimized for predictability. The other built for scale… and volatility
play_arrow9:30 And in this market, it’s not about branding. It’s about what gets used. This is why the consumer product starts to look deliberately carved up. The free tier
play_arrow9:38 gets restricted to cut compute costs. The middle tier stops being the focus and becomes a funnel into higher plans. The $200 Pro tier is aimed at users who treat it like business infrastructure
play_arrow9:48 not a subscription. And ads are built for everyone who will never pay at that level. And every decision traces to closing the gap on Anthropic. Hopefully before investors start asking
play_arrow9:58 uncomfortable questions about the story. Because if that gap doesn’t close… the numbers won’t either. And that pressure is starting to show
play_arrow10:06 Chapter 6: The Safety Team Bails
play_arrow10:06 Chapter 6 - The Safety Team Bails Key members of the safety team - the people tasked with preventing the system from behaving unpredictably or dangerously - have been leaving
play_arrow10:16 Not quietly, and not slowly. At a pace that should concern anyone treating this like a stable, long-term bet. Jan Leike’s resignation post is short and
play_arrow10:25 very public. His exact phrasing reads like a warning. "Safety culture and processes have taken a backseat to shiny products." Leike was the co-lead of an alignment team, a man whose
play_arrow10:35 entire job was preventing the technology he was building from causing catastrophic harm. And he was telling everyone that the people who write his paychecks have stopped caring
play_arrow10:43 about the part where humanity does not get hurt. But Ilya Sutskever’s exit was the warning shot
play_arrow10:49 Sutskever was OpenAI’s chief scientist and one of its original founders. He left, founded his own venture aimed squarely at safe superintelligence, and took a chunk
play_arrow10:58 of the technical brain trust with him. Leike’s departure, which followed shortly after, confirmed the warning shot had not changed a thing. The Superalignment team - created to ensure
play_arrow11:07 future, more powerful AI systems remained under control - has been effectively dissolved. It was originally promised a significant share of internal compute resources, around 20% to focus
play_arrow11:18 on safety research. That didn’t last. Members have since left. The computing power has reportedly been redirected toward product
play_arrow11:25 development. What was framed as a core mission now looks, from the outside, like something that’s been sidelined. There’s a consistent pattern across this exodus
play_arrow11:33 Engineers who joined to build safe, aligned AGI now describe a very different reality. A company where product decisions are driven by commercial teams. Where safety reviews
play_arrow11:44 are sped up to meet launch deadlines. And where internal concerns about whistleblower protections reportedly surfaced during the same restructuring period that positioned OpenAI for a potential IPO
play_arrow11:54 The guardrails are gone. the promises around transparency and caution start to feel harder to pin on any one group. What used to be handled by dedicated oversight
play_arrow12:03 is now handled by process under pressure. Former employees estimate that the number of people focused on alignment work has dropped sharply over the past 18 months
play_arrow12:12 And the public-facing side of the company? It still moves fast. But some of the most impressive demos - the ones that once made headlines - are now more tightly controlled, delayed, or quietly pushed aside in favor of commercial priorities
play_arrow12:25 Chapter 7: The Sora Bait & Switch
play_arrow12:25 And nothing was safe. Chapter 7 - The Sora Bait & Switch Sora went viral in 2024 for its hyper-real clips of things like woolly mammoths walking
play_arrow12:34 through snow and eerily realistic city scenes. But even it had a shelf life. In April 2026, it was no longer available as a standalone consumer product
play_arrow12:44 What once looked like a public glimpse of the future… has been pulled out of public hands. Internal communications cite "excessive compute costs" and a strategic pivot toward
play_arrow12:53 enterprise tools, agents, and robotics. And it all comes down to economics. A single Sora video generation reportedly cost over 1,000 times more in compute than a typical
play_arrow13:04 text query. Multiply that by millions of curious users and it becomes a problem. Hollywood studios
play_arrow13:10 ad agencies, and enterprise media partners still get it, at pricing that makes the economics work. But if you’re just someone who saw a demo and thought you might make a birthday video
play_arrow13:19 for your niece… You don’t. Industry reporting suggests studio licensing deals are in the $5 million to $20 million annual range
play_arrow13:27 depending on the partner. The consumer-facing version that once drove the hype now exists mostly as clips, demos, and memory. And it’s not just Sora
play_arrow13:36 Voice features that once felt unlimited are now throttled. Custom GPTs come with tighter limits. And advanced reasoning that was shown freely during hype cycles is
play_arrow13:45 increasingly reserved for higher-priced tiers. Over time, the pattern becomes hard to miss. Monetization. Not as a side effect… but as the structure itself
play_arrow13:54 It all leads toward one scheduled outcome. And that outcome already has a timeline attached. Chapter 8 - The IPO Extraction Machine Filings reveal OpenAI is restructuring
play_arrow13:59 Chapter 8: The IPO Extraction Machine
play_arrow14:04 its governance setup as it moves toward a potential public offering on a scale financial press has called unprecedented. The original structure - designed to limit
play_arrow14:13 investor profit and protect the mission - is being dismantled. The non-profit board that once had
play_arrow14:19 real control over the company is being pushed into a more advisory role. On paper, the mission hasn’t
play_arrow14:25 changed: it’s still about safe AGI for humanity. But in reality, the system holding that mission in
play_arrow14:30 place is being rebuilt from the ground up. The trillion-dollar valuation target, repeated in every leaked memo, is the only number that matters
play_arrow14:39 The data doesn’t just disappear. Every prompt you’ve typed, every conversation you’ve had since 2022… it all feeds the system. And as this moves toward a public-market story
play_arrow14:50 that activity gets reframed. In an IPO document, it shows up as engagement or momentum. Strip away
play_arrow14:56 the language, and it begins to look familiar. It’s the same late-stage shift you see across tech platforms. The user stops being just the customer and starts becoming part of the product
play_arrow15:07 Not something being served. Something being used. And in the end, the uncomfortable realization…
play_arrow15:13 You were never the customer. Chapter 9 - Welcome To The AI Underclass So where does that leave you? The golden age of free, powerful
play_arrow15:18 Chapter 9: Welcome To The AI Underclass
play_arrow15:22 broadly-available AI is over. It lasted about 24 months. And it’s not coming back
play_arrow15:28 Your daily digital workflow is about to get more expensive and more constrained. What used to feel like free access to intelligence is turning into a tiered system, where better capability
play_arrow15:37 sits behind higher prices. And the price for anything that actually works keeps going up. This is the pattern every tech wave hinted at
play_arrow15:46 but never made visible. Most people get the base version. And the base version doesn’t get better
play_arrow15:51 first. It gets cheaper, simpler and more limited. Access stops being equal. It becomes allocated. Different people and different levels depending on what they can pay
play_arrow16:01 A version of technology that was supposed to expand access is quietly splitting into tiers. Some people get full capability. Most people get enough to stay inside the system
play_arrow16:11 And over time, even that shifts. The promise was a tool that would lift everyone. Now, the future of human intelligence is behind a subscription service
play_arrow16:19 And we’re being priced out. But inside the companies building this future, something else is happening. The people closest to the system are starting to
play_arrow16:26 leave… and it’s sending shockwaves through Silicon Valley. Find out in “Why AI Researchers Are Quitting and Panicking on the Way Out.” Or watch this video instead
"},"id":11785,"date":"2026-05-26 08:09:53","modified":"2026-05-26 08:11:22","meta":{"blacklisted":0,"custom_id":"vilzm4eg3","thumbnail_url":"https://h.ki/photos/api/api/public/image/file/phtojiyr8"},"status":"publish","title":{"rendered":"The End of Free AI: Inside OpenAI's Shift to Subscriptions and Ads"},"views":1},{"_embedded":{"author":[{"id":15,"name":"George Vanous"}]},"acf":{"heartbeat_id":5,"playlist_id":193383,"description":""},"content":{"rendered":"Pronounciation tips
play_arrow0:27 French Claude pronounciation
play_arrow0:40 English Claude pronounciation
play_arrow0:46 American English Claude pronounciation
play_arrow0:22 Tuo kuzi fangpi - by Rosamund Pike
play_arrow0:25 Take your trousers off to fart
Three ways to say: Thank you
1. play_arrow0:29 xièxie - Thank you
2. play_arrow0:43 tài xièxie le - Thank you so much
3. play_arrow1:11 xièxie nǐ - Emphasized thank you
"},"id":11783,"date":"2026-05-25 19:13:04","modified":"2026-05-26 09:37:05","meta":{"blacklisted":0,"custom_id":"vi4r0u3t8","thumbnail_url":""},"status":"publish","title":{"rendered":"Pronounce"},"views":5},{"_embedded":{"author":[{"id":15,"name":"George Vanous"}]},"acf":{"heartbeat_id":5,"playlist_id":193374,"description":""},"content":{"rendered":"Radical technological change imbalances society, identity, and personal fulfillment
Business strategist Tony Robbins explores the rapid, unprecedented evolution of artificial intelligence and its deep psychological toll on human identity and societal stability. Drawing from historical parallels, financial mentorship, and human behavior paradigms, he provides a strategic blueprint for achieving internal fulfillment and mental resilience amid shifting economic realities.
play_arrow16:30 80% of us were farmers 150 years ago, now 3% are and we feed the world
play_arrow18:02 Luddites rioted against the industrial revolution in early 1800s
![\"How](\"https://i.ytimg.com/vi/I_w81rptxkc/maxresdefault.jpg\")
play_arrow15:53 Tony Robbins highlights that the current shift toward artificial general intelligence (AGI) and advanced visual-learning robotics creates a simultaneous disruption of physical labor and intellectual professions
play_arrow20:53 The elimination of traditional careers threatens more than financial stability; it undermines individual agency, dignity, and cultural identity for populations conditioned to derive meaning entirely from their occupations
play_arrow26:02 Drawing comparisons to the Luddite riots of the 1800s, Robbins warns that compressed timelines for workforce displacement historically trigger severe civil unrest and economic friction if governments and businesses fail to proactively retool human capital
play_arrow26:33 Modern algorithms optimize for retention through fear and anxiety, contributing to a growing population of young, unengaged individuals isolated from physical communities and dependent on virtual reinforcement
play_arrow29:11 Managing volatile systemic changes requires cultivating the ability to spot historical and situational trends, which effectively replaces existential fear with strategic clarity
play_arrow30:49 Personal development moves through predictable cycles—ranging from the high-growth testing phases of youth to the efficient, strategic contributions of later years—which demand different psychological adaptations
play_arrow36:14 True market value is unlocked when a professional advances past simply recognizing or using existing methodologies to become a pattern creator, establishing entirely new paradigms within their industry
play_arrow45:02 Rapidly internalizing complex subjects, from foreign languages to corporate finance, relies on intensive, immersive environments and spaced repetition rather than passive academic study
play_arrow1:27:41 Long-term financial independence requires individuals to participate directly in a free enterprise system by holding corporate equity and compounding assets instead of relying purely on retail consumption
play_arrow1:28:45 Top-tier financial figures design their portfolios with a primary focus on avoiding steep losses, knowing that recovering from a significant market drawdown requires disproportionate upward growth
play_arrow1:29:54 Sustained financial success depends on identifying structural imbalances where the downside exposure is strictly limited while the potential financial upside remains exponentially higher
play_arrow1:31:36 True systemic diversification relies on balancing a portfolio with eight to twelve asset classes or private investments that do not move in tandem, which effectively reduces overall portfolio risk by up to 80%
play_arrow54:56 Human psychology shifts dynamically between the competing demands for stability (certainty) and excitement (variety), alongside the pursuit of individual distinction (significance) and community integration (connection)
play_arrow1:00:27 Society frequently confuses public significance with genuine personal affection; over-indexing on outward validation often isolates individuals, creating internal resentment and emotional detachment
play_arrow47:02 Lasting behavior modification cannot be accomplished through strategic planning alone; it requires altering one's physical and emotional baseline state to dismantle deep-seated narratives of self-sabotage
play_arrow1:01:38 True internal fulfillment is an art form centered on ongoing personal evolution and a commitment to serving goals larger than oneself, moving beyond superficial self-care into deep community impact
Navigating a highly volatile future driven by rapid automation requires moving past the simple preservation of current career structures toward intentional self-creation. By balancing strategic financial diversification, rapid immersion-based learning, and an internal emotional focus on contribution over personal status, individuals can construct a deeply meaningful, resilient life that remains completely decoupled from economic and industrial disruptions.
play_arrow0:00 I'm trying not to cry. I'm just like, um, I hate suffering. I've suffered myself and so I hate to
play_arrow0:07 see anybody suffer. And so, um, this is my mission. This is what I'm made for
play_arrow0:12 And, um, I'm just one guy. I can't do everything, but I can do a lot
play_arrow0:18 Um, I always try to help people say, "How can you turn your worst day into your best day?" Please help me welcome to the stage, Tony Robbins
play_arrow0:28 He's the nation's number one life and business strategist
play_arrow0:31 He's worked with royalty, elite athletes, Oscar winners, scientists, and everyone in between to overcome their limitations and accelerate change
play_arrow0:40 Can you take us back to the environment that shaped you into the man that you are?
play_arrow0:43 So, I grew up in a tough environment. I had four different fathers. My mom, she drank alcohol and took prescription drugs. We had no money, no food. And then the thing that changed my
play_arrow0:51 whole life was a knock on the door on Thanksgiving. There was this tall guy standing there with two bags of groceries and an uncooked frozen turkey in a pan. And my dad saw this man. He
play_arrow1:00 aid, "We don't take charity." And he went and slammed the door on the guy
play_arrow1:03 But it became a very useful and distinction for me about how he and I process that day differently because there's three decisions you make every moment of your life. And the real
play_arrow1:11 problem is the story you have. For example, that day my dad's focus was the fact he not fed his family and he was worthless. However, I took that as
play_arrow1:18 strangers care. And so the story is the belief you've told yourself over and over because belief is the invisible force that controls everything in your
play_arrow1:26 life. And then there's the third decision. What am I going to do? And so what I decided to do is someday I'm going to do this for others and end suffering where I can. And so
play_arrow1:33 I'm going to show you how to get clear what you really want. Figure out what's been stopping you. Put the plan in place and teach you the most important thing that's made me successful
play_arrow1:41 And I don't think people fully realize the significance of how many of the most influential people on planet Earth you have worked with and continue to work with. What is the pattern that you noticed in those people?
play_arrow1:51 So, I found four things with them. And the first thing is, listen, my my team gave me a script that they asked me to read, but I'm just
play_arrow1:58 going to ask you um in the nicest way I possibly can. Thank you first and foremost for choosing to subscribe to this channel. It is um it's been one of the most incredible, crazy years of my
play_arrow2:07 life. I never could have imagined. I had so many dreams in my life, but this was not one of them. And the very fact that these conversations have resonated with you and you've given me so much feedback
play_arrow2:15 is something I will always be appreciative of. and I almost carry away a sort of burden of uh responsibility to pay you back. And the favor I would like
play_arrow2:22 to ask from you today is to subscribe to the channel if you um would be so obliged. It's completely free to do that. Roughly about 47% of you that
play_arrow2:30 listen to this channel frequently currently don't subscribe to this channel. So, if you're one of those people, please come and join us. Hit the subscribe button. It's the single free thing you can do to make this channel
play_arrow2:38 better. And every subscriber sort of pays into this show and allows us to do things bigger and better and to push ourselves even more. And I will not let you down if you hit the subscribe
play_arrow2:46 button. I promise you. And if I do, please do unsubscribe, but I promise I won't. Thank you
play_arrow2:58 Tony. I was I was shocked. It was so surprising to me that you had the childhood you had based on the outcomes that you've accomplished in your life
play_arrow3:03 Chapter 2: A Stranger Changed My Life Forever
play_arrow3:09 And as someone that has followed you for a very long time, I imagine that there's many other people that have followed you for a very long time that have no idea
play_arrow3:16 about the early context. For those people, can you take us back to the environment that shaped you into the man that you are?
play_arrow3:24 Well, I think, you know, I grew up I grew up in a tough environment. I had um four different fathers. My mom was a very intense and passionate woman. Uh we
play_arrow3:33 never had any money. We're very very poor. Uh my mom was probably the most important influence in my life by far
play_arrow3:38 Um very loving woman but a very stressed woman and under that stress she drank alcohol and took prescription drugs and when she did that she became very
play_arrow3:46 violent. So I took the brunt of that and then figured out how to manage her emotions basically. Uh it's where all my beginning training really happened and yet at the same time she was loving it
play_arrow3:55 She pushed me. She believed in me. Uh she wanted me to be something. So she influenced my life in so many beautiful ways. And then probably what changed my
play_arrow4:02 life the most though is my forefather especially made it clear no one gives a damn about anybody else. We lived in a
play_arrow4:09 um what I thought was an upper class uh community or city but we were on the other side of the tracks. It was lower middle class and we were you know
play_arrow4:17 literally right by the railroad tracks where the worst of the worst live so to speak. And so we're kind of looked down on. And so it really looked like nobody
play_arrow4:24 cares. And then the thing that changed my whole life a single event was a knock on the door on Thanksgiving. We had no money, no food. When I say no food, we
play_arrow4:31 had crackers and peanut butter, but not a Thanksgiving dinner, right? And uh my dad has been mom are screaming each other through a door and my dad had lost
play_arrow4:39 his job. You get the knock of the door and I go open the door and there's this tall guy standing there with two bags of groceries, one in each hand, and at his
play_arrow4:47 feet he had an uncooked frozen turkey in in a pan, you know. And he said, "Is your father here?" And I was like, "Just one moment." You know, and I was like
play_arrow4:55 it was Christmas morning. So, I go to my dad and I go, "Hey, Dad, there's someone at the door for you." And he goes, "Who is it?" And I said, "I don't know. It's for you." He goes, "Well, you answered." I said, "I already did. It's for you."
play_arrow5:03 So, he goes over there and I'm waiting like with such excitement for him to open the door. And he saw this man and he was not happy. He looked at this man
play_arrow5:11 before the guy say a word and he said, "We don't take charity." And he went and slammed the door on the guy. But the man had leaned in because of the groceries
play_arrow5:19 and it hit his shoulder and it bounced off, which made my dad even matter. And they said, "Sir, sir," he said, "Somebody knows you're having a tough
play_arrow5:26 time. Everyone has tough times. They want you to have this food for your family for Thanksgiving." He goes, "I'm just the delivery guy." And my father said, "We don't take charity." And he
play_arrow5:34 pushed the door again. But this time, because the guy's leaning, his foot now has stepped in. It hit his foot and bounced off. And then now my dad's
play_arrow5:42 getting more fired up. And I'm standing looking at this whole thing, and it's like a car crash happening. And the guy said something to my dad. I thought my dad was going to punch him in the face
play_arrow5:52 He didn't say it meanly. He said, "Sir," he said, he saw me. He said, "Don't make your family, you know, suffer because of your ego." And I can still see it like yesterday
play_arrow6:01 My dad's veins on both sides of his neck were just pumping and he was red as can be. And then he just dropped his shoulders. He took the groceries. He
play_arrow6:09 slammed it on the table and he slammed the door. And he never even said thank you. It took me maybe a decade to eventually figure it out. And it became
play_arrow6:13 Chapter 3: You Only Experience the Life You Focus On
play_arrow6:17 a very useful and distinction for me about how he and I process that day differently because I believe there's three decisions you make every moment of your life. You're making them right now
play_arrow6:25 if you're listening to me and so is your audience. The first one is what are you going to focus on? You're going to be focused on what happened yesterday, what you're going to have for lunch, what I'm
play_arrow6:32 saying, how it relates to you. There are millions of things you can focus on. But you don't experience life. You experience the life you focus on. And
play_arrow6:40 most of us are distortion deletion creatures. Our brains don't take it all in consciously. it's too much. So our brains delete things. We distort things
play_arrow6:49 We generalize things so we can make it through our lives. And so if you don't control your focus, you react. And that
play_arrow6:56 day, my dad's focus was the fact he not fed his family. It wasn't hard to figure out. He said it over and over again after after he slammed the door. And my
play_arrow7:04 focus was, "Wow, there's food. What a concept." You know, I was excited. But the second decision you make every moment, the minute you focus on something, your brain has to figure out
play_arrow7:11 what does this mean? Is this the end or the beginning? Is this person dissing me? Is they are they challenging me? Are they coaching me? Are they loving me?
play_arrow7:22 And whatever meaning you give, it produces emotion. And out of that emotion, you make the third decision
play_arrow7:26 What am I going to do? And that day, I know the meaning my dad did. It wasn't just that he didn't feed his family
play_arrow7:31 It's that he was worthless. You know, I can't even feed my family. And he muttered all this stuff continuously
play_arrow7:37 But I I took that as stranger's care. It completely violated everything I had experienced in my life up until that
play_arrow7:44 point. And my brain was like, if a stranger doesn't even want credit for this and they fed my family on Thanksgiving, I got to care about strangers. And so
play_arrow7:53 what I decided to do is someday I'm going to I'm going to do this for others. And so when I was 17, I went out and I uh I didn't have a lot of money, but was doing okay. And I went to a
play_arrow8:01 grocery store and I told the manager what happened in my life and I said, "I want to feed two families. Help me out
play_arrow8:06 Give me a discount." And he gave me 10% off. And I thought, "Cheep bastard." But I took it. I had the most enjoyable shopping. I took two shopping carts and
play_arrow8:14 just filled it up with two families. And then I um I called this church and I said, "Who do you know that needs help but won't ask for it? Won't come for
play_arrow8:22 it." And they gave me two families names. And so I wrote a little note. I just put this is a gift from a friend
play_arrow8:28 Everyone has tough times. I hope you have a beautiful Thanksgiving and someday if you can pay this forward. I didn't use the word pay it forward. I said do this for someone else. But now
play_arrow8:36 you look at us pay it forward. and I put love a friend. And then I I realized I was going to the bario area of the city and I was like maybe they don't speak English. So I had a friend of mine write
play_arrow8:44 in Spanish on the back. So I figured I could flip it over. And I the first house I went to, it's a little tiny place. I knock on the door and this
play_arrow8:51 woman about this tall asmatic woman sees me and sees the food and screams and then grabs my head and pulls it down
play_arrow8:59 starts kissing me on the cheek and said, "No, no, no. Delivery boy, delivery boy." And she and I and I pull out the note and I flipped it over in Spanish
play_arrow9:07 and she read it and then she started to cry and she goes and she started giving me kissing. I said, "No, deliver." She goes, "No, gift of God. Gift of God."
play_arrow9:15 And I'm trying not to cry, you know, just like um I feel like it was yesterday still. And so, um I the door
play_arrow9:24 opened. It's a tiny little place size of your kitchen here or reminder of your kitchen. And um and I I was so excited
play_arrow9:33 to start food down. All a sudden I heard screams and then next thing I know I'm hit by one and by another four boys. And one hit one leg, one hit the other. They
play_arrow9:41 saw the food they went crazy. Um and I said, "Come help me." You had other stuff in the van. And when they saw the pumpkin pie, it was really over, you
play_arrow9:49 know, and we bought all this food in and it was time to go. And um the father had left them. I found out later 4 days
play_arrow9:57 before Thanksgiving with no money and no food. And I'm anyway I'm looking through the mirror and I just started crying uncontrollably and I'm like why am I
play_arrow10:06 crying so bad? This is such a beautiful moment. And I just realized you know my worst day of my life was really my best
play_arrow10:13 day. That the day that was the most painful to me cuz that father is the one who he adopted me. I carry his name. um
play_arrow10:22 that I wouldn't be there that day. I'm a good human being, but you know, would I work as hard as I worked to feed other people? I mean, I'm next year I did
play_arrow10:30 four, then eight, then 12, then I had a little company. I got my employees involved. Then I got to a million people, two million people. And then about 12 years ago, I decided I want to
play_arrow10:38 throw I want to feed a billion meals here in the United States in 10 years
play_arrow10:42 And so, it's grown and grown and grown, all from not being fed. And so, I I I see it as a blessing. I see. I always
play_arrow10:50 try to help people say, "How could you turn your worst day into your best day?" That's when life is really magical
play_arrow10:55 Chapter 4: I Hate Suffering
play_arrow10:55 How many years has it been since you met that young mother with her four children? I was 17. I'm going to be 66
play_arrow11:02 Wow. 50 years. Yeah
play_arrow11:06 And it still brings you to tears to recount that. It really does. Why? Why is that?
play_arrow11:11 Um I have a I hate suffering. I've suffered myself and so I hate to see anybody suffer. And so I'm unbelievably
play_arrow11:20 driven to end suffering where I can to help anyone do that. Whether it be hunger or emotional hunger or depression or sadness or relationship or I just I
play_arrow11:28 don't know what it is. I just I love human beings. I hate suffering and I hate and I love to see when somebody awakens to who they are. And we all are
play_arrow11:35 so much more than we ever you know perceive oursel to be. But many times you don't discover that until you have to. I like to try and show people how to
play_arrow11:44 do it. So I have to wait till life hits them. you know, anything you can imagine. We're all going to go through extreme stress in our lives, but how do you do stress or distress? Use you. And
play_arrow11:53 so, my whole thing is help people show them how to use stress. Cuz I don't care how good a person you are. I don't care how spiritual or religious you are. I
play_arrow12:01 don't care how smart you are, how rich you think you are. Every human being is going to go through extreme stress multiple times in their life. And the
play_arrow12:09 real question is, what are you gonna do with it? And the first thing is, if you're going through hell, keep going
play_arrow12:12 But if you keep going, you discover number one how strong you really are
play_arrow12:16 Cuz if you don't give up, you'll discover who you are. The second thing you find out is who your real friends are. Cuz when things aren't so great, you get to see who those are. And then
play_arrow12:23 third, it almost gives you like an inoculation to future stress. Cuz like I had a friend that was shot down in Vietnam and was in a prison there for
play_arrow12:32 seven years in solitary confinement. And um Captain Coffee is his name. And I remember I met him later in life and he was going through this tough thing with
play_arrow12:40 the IRS and it was so unfair. It took him three years. He got his money back
play_arrow12:43 But I said, "Doesn't that drive you crazy?" He goes, "After being with the North Vietnamese," he goes, "You know, what could the IRS do to me?" You know
play_arrow12:50 so I think those pieces are there. But everyone gets called on the journey
play_arrow12:54 Most people try to resist it, but that journey, that's what the call is. It's a call to grow. So I'm I'm big on change
play_arrow13:02 your story, change your life. And I'm big on understanding the narrative of where you are in the story of your life
play_arrow13:07 Because if you understand where you are, it gives context. It gives meaning and it doesn't make you feel overwhelmed
play_arrow13:12 Had your mother not suffered in such a way, do you think this would be so important to you had you not observed that suffering?
play_arrow13:18 Yeah. No, I I I I've often said I'm like I said earlier, I think I'm I'm a good human being. I think I still to help people, but would I providing 62 billion
play_arrow13:26 meals and working around the clock on top of, you know, my 114 companies and all that? No, I don't think I would. And that hunger comes very often from pain
play_arrow13:36 But pain's not enough to keep you going
play_arrow13:38 Pain only goes so far. You've got to find something that it's like I I tell people there's two types of motivation, right? There's push motivation. You know, you're making something happen
play_arrow13:48 And I have enormous willpower. I'm sure you do. Most of the people we probably interact with have great willpower, right?
play_arrow13:54 But there's still a limit to it. But there's no limit to pole motivation
play_arrow13:58 Pole is there's something so magnificent you want to serve something that you care about more than yourself. That's where all the energy in life comes from
play_arrow14:06 You know what's in your heart and your soul. What wakes you up in the morning and makes you go. And I think if I hadn't had the pain, I don't think I
play_arrow14:11 Chapter 5: The 'Self-Care' Revolution Is Making You Weak
play_arrow14:13 would have been sensitized. But I also if I hadn't felt the pleasure of serving and seeing impact on such a large scale
play_arrow14:21 then you know, you'd be limited because you listen, meeting your own needs is not that hard. Like I my biggest beef with right now is since co is this whole
play_arrow14:28 self-care revolution we've got. I mean, you got to take care of yourself. Don't get me wrong. I take care of myself. And you know, you get weaker and weaker the
play_arrow14:36 more you focus on yourself. The human mind is always going to figure out something that isn't good enough. But when you're serving, you're not there
play_arrow14:44 Like your mind's not there. You're with the people. You're with what you're doing. And it's the escape from the mind's reductionism. And so I really
play_arrow14:53 believe that people the secret to life is to find something you care about more than yourself that gives you that pull motivation. And then you're never going
play_arrow15:00 to lack for energy. You're never going to lack for passion. You're never going to lack for anything. And you're going to have a life that's extremely meaningful. It's not happy every moment
play_arrow15:08 there. They're not meant to be. If you smile, have you ever smiled so much face hurt?
play_arrow15:12 You know, we need variety. So you But meaning that's something you can find no matter what
play_arrow15:18 I asked you before we started recording um a question I almost never ask any of my guests, which is what is the thing that we should be talking about the most? and you told me, you know, shortly
play_arrow15:27 after um what your answer was, but you know, even shortly after that, you then went on to talk to me about how you're driven to end suffering. Now, if I
play_arrow15:35 compare these two answers, the answer you gave me to the question I asked about what's the most important thing for us to be talking about and your second point about your desire to end suffering, there's probably some kind of overlap
play_arrow15:44 There is. Yeah. So, if I were to ask you just for because we weren't recording then, what you think maybe the most consequential thing we should be talking about right now is as it relates to
play_arrow15:45 Chapter 6: The Scary Future of AI & The Psychological Impact
play_arrow15:53 suffering and everything that's going on in society, what would that answer be?
play_arrow15:56 I think it's uh AI, but it's not just AI, it's nanotechnology, it's how technology, the rapid change in technology and if you don't believe it's
play_arrow16:04 going to destroy humanity and it's going to liberate us from a lot of labor, if you believe that, the ones that promote that concept. If that does happen and we
play_arrow16:13 displace this many jobs in this short a period of time, jobs are not just money
play_arrow16:17 Jobs are meaning. It's not the only form of meaning, but it's meaning. So, it's like you talk about, well, we'll do give people UBI and okay, I think you might
play_arrow16:26 have to because the changes are going to happen so rapidly. Like I said, you know, farming, 80% of us were farmers 150 years ago. Now, it's 3%. We feed the
play_arrow16:30 80% of us were farmers 150 years ago, now 3% are and we feed the world
play_arrow16:34 world. That's a long transition. Uh, I think I mentioned to you off the air here, I was visiting with President Obama 10 years ago and towards the end
play_arrow16:42 of his term there and I was saying, "Hey, I just got to talk to you. You know, you inherited a pretty tough economy from the original 2008 explosion
play_arrow16:49 breakdown. We lost 8 million jobs." So, I said, "There's technology coming right now that we can predict is going to displace more than those 8 million
play_arrow16:57 jobs." And I talked to him at that time just about I said, "Just take one like self-driving cars." We were just starting to come out. I said, "In the
play_arrow17:04 next 10, 12, 13, 14 years, they're going to become ubiquitous." And I said, "There's 8 million truck drivers, Uber
play_arrow17:11 drivers, and taxi drivers. And are you doing anything to retool them?" I said, "Because just in the US, just in the US." I said, "Because if you
play_arrow17:20 don't, think about this. If I'm a business person and I can hire a person to drive a truck only eight hours a day, I have to pay for the healthcare, which gets more expensive every year. Um
play_arrow17:28 they're going to at me about things. And I can buy a truck that can drive 24 hours a day. My insurance is cheaper because it doesn't make mistakes
play_arrow17:35 and I can depreciate the asset. Am I going to hire anybody? I said, so those jobs going to go that's 8 million
play_arrow17:42 That's one sector. We could look at pharma. There's so many industries affected. So I said, we've got to retool those people now where there's 10 years
play_arrow17:50 to gear them up because these are not people that are going to do it on their own and they're going to be shocked. The shock to their system. The loss of dignity of of being in control agency of
play_arrow17:58 their own life, of their own job, of their own direction is huge. And if you go back to like the Ludites, you know, you're from the UK, right? You must know
play_arrow18:06 your history there. 1800s, you know, Merkantile, they come up with these machines and how did people react? And by the way, this story is the same
play_arrow18:02 Luddites rioted against the industrial revolution in early 1800s
play_arrow18:13 across history. We have a radical change like this. All these people are displaced and what did they do? They rioted. They took hammers and they
play_arrow18:21 destroyed those machines. They threatened to kill the owners of those companies and some were shot and killed
play_arrow18:27 They blew up and firebomb places. And what did the UK uh you know do about this? They passed a law in the first
play_arrow18:34 year of this of these ludites saying you destroy machine, it's capital punishment. They hung people because they couldn't have them destroy the
play_arrow18:42 growth of the of the economy, right? And guess what? 15 years later, the same thing happened again with the thrashers
play_arrow18:48 thrasher machines that were used for wheat and they lost all the jobs and the people and the government overreacted
play_arrow18:54 I'm not trying to be overly dramatic, but if anything this transition is just going to be smooth by us doing nothing, they're wrong. And the problem is, as I
play_arrow19:02 mentioned to you before, I think the leverage is not in favor of us taking care of society. The leverage is the
play_arrow19:09 carrot and the stick. The carrot is I can make a trillion dollars if I have the right LLM or, you know, if I get to artificial general intelligence. Who
play_arrow19:16 knows? And if we don't do it, China's going to do it. That's the stick. And then they're going to run the world. So there's no focus on safety virtually, as
play_arrow19:25 you well know. And there's certainly no focus on what's happening with these jobs. Right now, high school students are getting jobs more than college
play_arrow19:32 students for the first time in 50 years, right? You see the displacement. You know, you got friends just like I do. Mark Benoff's one of my dear friends
play_arrow19:40 They let go of like what was it? I think it was was it 5,000 customer service agents and now it's done with AI now
play_arrow19:47 Now he wants to elevate them to other jobs. So we have to look at what this means to our society. We have to anticipate what this means and we've got
play_arrow19:54 to retool not just the jobs but the psychology because people talk about a post-work world. You hear people talk
play_arrow20:02 about this all the time. Elon, people like that. They labor is not like electricity. You just take it for granted. It's so cheap. It's so easy
play_arrow20:08 Well, if that's true, and he's talking 3 to 5 years, and a lot of people say Elon's early, he usually is uh in his predictions, but Ray Kerszwell is a good
play_arrow20:16 friend of mine. He's the most accurate predictor of technology in history. And he's been saying 2029 for almost 20 years is when we have artificial general
play_arrow20:24 intelligence. If you go to Hinton, I think you've interviewed Hinton, haven't you? Right. So, he's the longest. He's saying 2030 to 2040. He's given us a little more room. In the next 3 to 10
play_arrow20:32 years, this is going to happen. How are we prepared for this?
play_arrow20:36 And so this is the questions I'm trying to bring up to people that have influence to say if you're in business, you got to take a look at this. If you're in government, you got to take a
play_arrow20:44 look at this. And so I I just got um they haven't announced yet, but I just got selected to be on the federal advisory committee for the president and
play_arrow20:53 for the health and human services and I'm on the mental health side and I'm hoping to use that position to bring more of government's focus into this
play_arrow21:01 category as well because it's it's got to be addressed when we recite these. And that's by the way the answer to your question is and that's suffering. That's suffering at the highest level
play_arrow21:09 Not just financial suffering. That's emotional suffering. That's loss of identity suffering. If I am a coder, I am a truck driver and I lose who I am
play_arrow21:17 Now I just want to say one last thing
play_arrow21:20 We've already been in a postwork world because I one person said to me recently, well, for 4,000 years we tied our identity to our work. I said, no
play_arrow21:27 Americans all go, what do you do? Not everybody in the world does that. And for 4,000 years, our connection post
play_arrow21:34 before the agricultural revolution was really what tribe we're connected to
play_arrow21:39 And our sense of significance was maybe our courage in battle, not our financial component. Or maybe it was our creativity, our poetry, our storytelling
play_arrow21:48 capacity, or maybe it was our generosity. Um maybe it was our wisdom
play_arrow21:52 So we can find other things to have meaning besides a job. But if you don't take a culture that's been conditioned
play_arrow21:59 for 200 years to think a certain way, we're going to have a lot of pain. And I would like to see us have less of that if we could. And I'm only one person
play_arrow22:07 but I'll do my best to help people make that transition
play_arrow22:10 It's funny because when we think about those historical examples of transition, I for many reasons think this is even more extreme. I agree
play_arrow22:17 Because you have intelligence and you have you've basically disrupted both the muscles and the mind. But you know if the reason it's going to explode even faster is because we're moving from LLM
play_arrow22:25 to now actually studying visually what's happening in the real world. And when robots do that then the game changes their tempo of learning. And just think about this. You and I are having a
play_arrow22:34 conversation. I picked up one of your books here and I'm reading through your book. So I want to get a feel for who you are and everything else before I came here. I've seen some of your videos but and I know like I really enjoyed it
play_arrow22:42 But I had to go get that. I had to take a couple hours to dig through that. You and I have a conversation. If either one of us learn something we're a machine
play_arrow22:51 every machine knows it instantly. You push one button and they have all of that knowledge. There's none of this word transfer. It's just it's now. So, people don't realize what this
play_arrow22:59 really means. And when you're learning from the real world, not just LLMs, right now, you and I are our brains are predictive devices. They're predicting
play_arrow23:07 what is going to happen next to the best of our ability. And we're trying to close that gap as much as we can or we get jolted. Well, think how predictively that's going to do to people's heads
play_arrow23:15 when all of a sudden their labor is not needed
play_arrow23:18 And it's no longer blue collar labor, which is what people thought it would be. It's white collar labor. I mean, like my financial I have a lot of I have
play_arrow23:26 uh I own 95 different private equity firms. I have own the firms, not the actual funds, right? So, I get to do and 20 of them and I got pieces of all of them. So, they're biggest in the world
play_arrow23:35 And so, I get to take a look at some of the things that are happening so fast
play_arrow23:39 And I look at all those jobs and I see people in those industries and quantum is taking it took over maybe five years
play_arrow23:46 ago. I've seen the shrink in these offices from staffs the guys who are making 5 million $10 million a year that
play_arrow23:53 are now unemployed. Right? It's not just the blue collar worker. It's everyone
play_arrow23:57 So you're right. This has never happened before in history. And what's being done about it?
play_arrow24:01 More money's been put into it to accelerate it
play_arrow24:03 The carrot and stick, the trillionaire and China, those two pieces are driving it all. And a few people are trying to hammer like Hinton and a few other people. We got to work on safety here so
play_arrow24:12 it doesn't eliminate the human race. And I'm not a reactionary person, but you know of what is it 25 30% of them people that work in AI say that they think it
play_arrow24:20 could potentially do that. I mean like you could use electricity to kill people or light up a city. So all technology is that challenge. But this is a different technology. This is a technology that keeps learning can replicate itself
play_arrow24:31 Right now they don't even know how some of this actually works. They don't know how the AI is actually working. It's teaching itself. These AIs now have their own language. I'm sure you know
play_arrow24:38 they're talking no longer in English to each other. And you know, I'm sure you've seen the studies, right, where they give them information on in the email and then they say they're going to
play_arrow24:47 shut shut off the AI and it blackmails them by giving them they g information about somebody having an affair and it blackmails them. I mean, it lies. So
play_arrow24:56 we're we're living in a crazy world where the opportunity is greater than any time in his history for us to be creators. We were created and we're meant to create and we've got tools to
play_arrow25:05 create like never before. But we we're going to have to make sure that as we're doing that, we've got some parameters around safety and some parameters about
play_arrow25:12 what does it do to society. And I don't have the perfect answers for it. But I do know one thing, retooling is the answer. And I don't believe most people will be replaced by an AI. They'll be
play_arrow25:20 replaced by somebody who knows how to use AI
play_arrow25:22 Chapter 7: The Violence AI Will Cause
play_arrow25:23 Yeah. One of the things you said there really blew my mind when I watched a video from Boston Dynamics this week where they the guy explained how these robots are going to learn. And he goes
play_arrow25:30 there's two ways. One way is we're going to get our factory workers to wear a suit and every time the factory worker does something the the all the robots
play_arrow25:39 are going to learn that thing. And the other thing is he said is if one of our robots learns something whether it's how to pick up a book or how to make an
play_arrow25:46 omelette every robot learns it instantaneously. And my mind was like wow that is I personally
play_arrow25:55 don't know where this leaves us. to well neither do I but there are certain things you know it's leading us towards you know it's going to lead us to a
play_arrow26:02 great deal of violence because there are going to be people like have always happened with technology displaces them only this is going to be a global event
play_arrow26:11 across multiple areas and not just drivers of Ubers and truck drivers if we don't get our act together and have a plan there's going to be violence for
play_arrow26:18 some period of time there'll be there's that grief period of loss and that people go through when something jars them that much and some people don't
play_arrow26:26 return from that grief. And some people are going to take this technology and they're going to go off. It's already happening now even without AI. There are
play_arrow26:33 more males at home 25 to 35 living at home with their family not working than any time in human history including the
play_arrow26:40 depression. Right? There are I think it's 25% or I think it was 30% I forgot the number. I just saw it recently of young men have never approached a woman
play_arrow26:49 to ask her out for a date. They play video games all day long. their mom does their laundry and they order Uber Eats
play_arrow26:56 This is a mass number of people. That's just the technology of getting somebody gamified. Imagine with AI. So, some people are going to go live there and
play_arrow27:05 some people are going to go the Star Trek route and say, "I'm going to figure out what makes human existence be here." But it's not hard to figure out. The majority are not going to go the Star
play_arrow27:13 Trek route. And so, we've got to have a bridge because of the time compression
play_arrow27:17 If this was a hundred years to do it, we could adjust. There will be more jobs
play_arrow27:21 There'll be new jobs. There'll be new time. But it's the time frame that I'm most concerned about. So when you ask me what I'm concerned about, that's what I'm concerned about because it creates
play_arrow27:28 suffering. And it's something that we can predict is going to create suffering. And yet I see very few people in positions of influence and power doing much about it
play_arrow27:36 So on an individual level, if you were an 18-year-old Tony Robbins, what would you be doing at this moment? What would
play_arrow27:36 Chapter 8: If You Were 18 Now, What Would You Be Focusing On?
play_arrow27:44 you be focusing on work-wise? How would you be designing your life for such a world?
play_arrow27:48 I have five kids and five grandkids, right? So, I have a 52-year-old daughter and I have a thanks to CO a 4-year-old
play_arrow27:56 daughter. So, CO was good to me. I was home. So, um I look at my my especially my grandkids and my daughter and I say
play_arrow28:05 they're entering a world that none of us have known before. And so, how do I arm them for it? And the answer is a couple of things. Number one, I have to teach
play_arrow28:12 them not to do what most people in the world do. Most people you talk to of any even quote successful people, whatever that means, they're stressed all the
play_arrow28:21 time. Stress. I'm so stressed. You hear people talk about stress all the time
play_arrow28:25 It's like they argue about who's more stressed. And I I look at that and go, why are they stressed? And the answer is because they're managing their life
play_arrow28:33 We're not made to manage circumstances
play_arrow28:35 We're made to create. We were created by something. Call it your creator. Call it the universe. Call it God. Whatever you want to call it. And we were made to create. And when we create, we're alive
play_arrow28:45 When we just try to maintain or manage or hold on to something, if we're just caught up in making a living instead of designing a life, life is a And
play_arrow28:53 that's why so many people have so many challenges. So, I'm teaching my kids to be creators and I teach them the second piece, the most important thing I believe that's made me successful. And
play_arrow29:02 anyone I've ever interviewed, you interviewed a million people. You see if you agree or disagree with me. The three most important skills in life now are the ones that allow you to learn more
play_arrow29:11 rapidly. If you learn rapidly, you can win no matter what happens with the technology. And what are those three skills? Number one, the skill of pattern recognition
play_arrow29:20 When you can recognize patterns, you eliminate fear. Fear comes from this has never happened before. I don't know what this is. Chaos. Like I hear people all
play_arrow29:28 the time talk about how we've never been this place politically where here in America where the most we're going to have a civil war. The And they don't do
play_arrow29:35 any history whatsoever. I I have these two placards that I have because back then they didn't have ads, right? They had placards and one is from Thomas
play_arrow29:42 Jefferson talking about Adams and one of Adams about Jefferson and they said stuff that make Republicans and Democrats look like they're nice to each other. I mean it's just unbelievable the
play_arrow29:50 stuff they said. This is a cycle. And so when you recognize a pattern it gives you power, potential power at least. The first power is you're not not afraid
play_arrow29:58 anymore. You go now this is not something that's never happened. This is not something that's going to I I can see this. I can see how this has been dealt with. What took us from living in
play_arrow30:07 fear, from being hunter gatherers or trying to survive every day, didn't know if we're going to survive every day to being able to stay in one place?
play_arrow30:16 What pattern recognition?
play_arrow30:18 I was going to say the seasons, but you got it. Really?
play_arrow30:20 That's it. The seasons. I figured you got the seasons. Because before that, you could do the right thing at the
play_arrow30:27 wrong time and you get pain. And three of the four seasons are the wrong time
play_arrow30:34 So once we figured out, oh my god, if I plant in the spring and I take care through the hot summer, I get this big reaping and if I hang on to some of it
play_arrow30:42 to make it through the winter, I can live here. I don't have to worry. All my fear disappears. So we have the minute we understood seasons, it changed
play_arrow30:49 humanity. And by the way, there's the seasons to your life. You could say 0 to 21 is springtime. Springtime. How hard
play_arrow30:57 is it for something to grow in springtime? If you start a business in an economic spring where everybody's optimistic, you think you're a genius, you're just in the right season, right?
play_arrow31:06 So 0 to 21, you're taken care of. And that season, you grow like crazy
play_arrow31:11 Somewhere around in roughly, and everyone's different, 21, 22 years old, you go the next stage, 22 to 42, and
play_arrow31:19 that's your summertime. That's the testing period of your life. What happens? You are 21, you've heard all this stuff, and now you go, you know what? I don't know if I believe this I want to see what I believe
play_arrow31:28 But I'm going to test all history, all studies of psychology show this is the most difficult time in most people's lives, right? 22 to 42. So if you're in
play_arrow31:36 that range and you're listening, I love you. Hang in there. You know, this is this is your ground
play_arrow31:41 If you keep growing, this is a great time. All right? Somewhere in that range, you make a transition. Somewhere around 30, 35, you're 33, you just got
play_arrow31:50 engaged. Congratulations. Right? You start to move towards a family. You start to have those experiences. I'm sure yours will be very successful. many
play_arrow31:58 aren't. Right? So at 42 43 to 63, that's the fall. If you planted in the spring
play_arrow32:06 right, and you worked your tail off during that hot summer, now you can do more with your pinky than working around
play_arrow32:13 the clock. You know more people, you have relationships. You recognize the patterns. You know what's going on. It's nothing's really a shock or surprise to
play_arrow32:21 you. You're more strategic. You're more efficient or more elegant. You have more choices. um you've learned a lot of lessons if you grew. Now, if you didn't
play_arrow32:29 plant in the spring and work hard in the in the summer, you're going to weep in the fall, not reap in the fall, right?
play_arrow32:34 But so now this is this is your power period. This is when most people earn the most money in their life if they're going to grow because they've accumulated knowledge, skills
play_arrow32:41 relationships, and so forth. And then the winter is comes back to that 64 to
play_arrow32:47 84 to 104 to the oldest humans 124. That period is a transition period to where you become a real leader because you're
play_arrow32:56 no longer, you know, in that 22 to 42, you're trying to prove yourself to yourself or maybe other people or both
play_arrow33:02 But there's a point when you get into your power group. You know who you are by the time you get into this last season, this, you know, 64 to 84, 104
play_arrow33:10 124, you know who the f you are. I mean, and and you you want people to like what you do, but if they don't, it's like
play_arrow33:17 you know who you are. You don't give a I've just entered that season myself. I'm about to be 66 in a few weeks and um it's the most fulfilling
play_arrow33:26 season of all. Um it's mindbgggling. I wouldn't believe that when I was your age. That's why I'm sharing it. It's if you're healthy, if you're fit, if you're
play_arrow33:34 strong. Um if you don't do that, then it's can be a that time. But if you're healthy and strong, you have 40 year relationships, 35 year business
play_arrow33:41 relationships. You have friends that adore you and love them and you're it's unbreakable. It's unshakable. you have an intimate relationship or a family or
play_arrow33:50 husband and wife relationship if you've built to that point that is beyond anything you could have dreamed of or hoped for. You wake up every day and you
play_arrow33:57 know that life is a gift and you want to give back even more. Like you're more driven than you were when you were in the 22 to 42 stage. Those are the
play_arrow34:06 seasons. There's one more. Your seasons of history and your season of history shapes how you shape your life. So you
play_arrow34:14 can look at a thousand years of Roman history. I'm very much in history and 500 years of Anglo-American history. Um, and you start to see patterns. In fact
play_arrow34:22 I'd recommend for everyone there's a book called Generations. Have you read it? No
play_arrow34:26 When I was working with President uh Clinton in those days, I worked with President Clinton. I went across the other side
play_arrow34:33 and worked with the speaker of the house Gingrich. I on the same day on Clinton's on on his desk on the resolute desk was
play_arrow34:42 this book generations. And I asked him about it and he told me about how it it's amazing. It shows how history is somewhat predictable and why the cycles
play_arrow34:50 are generated by different generations, how we react the way we're we grew up
play_arrow34:55 And then I go over to Gingrich's office and he's a historian. He's got it on his desk
play_arrow35:00 It's a pretty thick book, good size book. My point is it if you want to navigate your life, you need pattern recognition so you don't go in reaction
play_arrow35:08 And one thing is to understand seasons are a great pattern. They freed us
play_arrow35:13 There are seasons of your life. You should think about this season. What's this season about for you? What do you want to extract from this season? And every season has predictable challenges
play_arrow35:21 and predictable opportunities. And where am I in the season? Some people go through their springtime during a war, a winter time. Some people go through
play_arrow35:29 their springtime in a fall. We all grew up with different environments. And so we're shaped by that. And that's why history's changed. So, but let me finish the last last piece. I've gone way long
play_arrow35:38 I apologize. But I said there's three skills. What What do we need, right?
play_arrow35:42 First one is pattern recognition. The second one is pattern utilization
play_arrow35:46 So I watch you like you, you and I both, we develop companies, took them public very early ages, made a lot of money and figured out it wasn't just about money
play_arrow35:55 right? You know, looking at your history. You didn't just recognize patterns, you used them. You saw them in marketing areas. You saw online
play_arrow36:02 opportunities. You saw things. You didn't just, oh, now I understand it
play_arrow36:06 You jumped on it. Anyone who's incredibly successful in anything, if they're great at dance, if they're great at investing in companies, they're great in running companies, if they're great
play_arrow36:14 in singing, they recognize there are certain patterns. And then the final skill, and this is what I'm teaching my children, is you ultimately want to
play_arrow36:22 become a pattern creator. Take an example. Same learn to play the piano, right? Yeah. How do you learn to play the piano? You got to recognize
play_arrow36:30 patterns. And usually you're taught someone else's patterns that produce something beautiful, right? could be Bach Beethoven, it could be some rock, it could be whatever
play_arrow36:37 you're learning. And so you learn those patterns and you practice them. You learn to use them, right? And now you can produce the same music. There is a
play_arrow36:44 point and I'm sure you've experienced this already and you're going to experience a lot more in the next 10 years of your life. You've taken so much
play_arrow36:51 input in, you've recognized so many patterns that now you come through and you become the pattern creator. And that's when you start to become the goat of your industry, the best of all time
play_arrow37:03 You look at, you know, Tom Brady's a friend of mine. Like he made pattern distinctions no one else made on how to keep his body strong, one of the most important ones. So he had the duration
play_arrow37:12 but also how to read the defense, know what's happening. Those tools, he started create his own patterns about how to deal with that, right? And so
play_arrow37:20 once you create your own patterns, you bring something to the table that's never been there before. And when you make something never been there before, your value goes through the roof. When I
play_arrow37:27 met Jim Ran, my original personal development teacher, he changed my life radically. I went when I was 17 years old. He Oh, yeah. That's great picture
play_arrow37:39 That's great
play_arrow37:41 I love that man. Beautiful man. I I went What I did was I was working as a janitor. I'm in high school, sophomore year, and I had um my mom came home one
play_arrow37:50 day and said, "Uh, we've got a friend that needs somebody to help move stuff." And I was always trying to earn some extra money. And so, and it was the weekends and I wasn't doing the
play_arrow37:59 janitorial work on the weekends. So, I said, "Okay, I'll I'll I'll do it
play_arrow38:02 Volunteer." And my dad said, "Yeah, you got to find out what he did. He used to be such a loser. Now he's so successful, right?" And so, when I went to go see
play_arrow38:09 this guy, you know, I'm a hard worker, so I worked really hard. And so, he took me to lunch and he starts asking me questions. I said, "I want to ask you questions." And I said, "You know, my father said, "You used to be such a loser and now you're so successful
play_arrow38:19 How'd you change your life? I'm just a kid." I wasn't trying to be funny or mean, right? The guy you said your dad said, "What?" He goes, "Well, it's true." And he said, 'Well, what changed
play_arrow38:27 my life is I went to a seminar. He goes, "Yeah, I was, you know, three and a half hours. His name is Jim Ran." He told me the whole thing. And he's here in Orange County. He's coming up to an event pretty quick. I said, 'Could you get me
play_arrow38:35 in? And he goes, "Yeah." I said, "Well, how much is it?" He said, " $35? It' be like $250 in today's money, right?" And
play_arrow38:43 I said, " $35? I'm making $40 a week as a janitor, right?" He go I said, "I I I can't do that." He goes, "Well, then
play_arrow38:51 just learn on your own experience and waste a few decades." I said, 'You really think it's that valuable?' He goes, "No, you have to decide if it's
play_arrow38:58 that valuable." And so I remember I I wrestled with this like it was the biggest decision of my life, a week's pay. And and I went in and I heard this man speak. He said some simple things
play_arrow39:07 like, you know, for things to change, you got to change. For things to get better, you got to get better, right?
play_arrow39:11 Interesting things. But at the end, I was so excited. I went up to him and I said, I want to come work for you. I want to learn this. I want to be a part of this. And he turned to me and said
play_arrow39:20 "Look, kid." He goes, "Uh, um, you know, if you want to come work for me, you got to go through all my programs." And I said, "What does that mean?" And he
play_arrow39:27 said, "Well, you got to this, this, this." You know, it was like $1,200 for just one of the programs for a weekend
play_arrow39:32 $1,200 is like $10,000 today to give an idea. $12,000. I'm at the time sleeping in my car, working as a janitor. My dad
play_arrow39:40 left, my mom kicked him out. Mom's a strong woman. And then she chased me out with a knife. She wasn't going to kill me, but I wasn't going back in that
play_arrow39:46 place. And so I'm like, I I can't I can't do this. And then said something, he said, you know, decide. He goes, some
play_arrow39:54 people have to survive, some people succeed, decide which one you are, and if you're ready by next Saturday, a week from Saturday, he goes, um, I'm starting a training and you can join it, but if
play_arrow40:03 you if you don't have the money for it, you won't be able to do it. And I remember leaving thinking, this guy just wants my money. He's such a jerk. And I was so angry. But then in my head, I was like, he's right. He's right. You know
play_arrow40:11 I've always gotten what I had to have. I haven't had to have much. And so I started going to banks. I walked in this place, five banks turned down and I saw
play_arrow40:20 this woman who looked persuadable and sweet. And her name was uh Mrs
play_arrow40:23 Williams. This woman looks at me and she goes, "The bank's not going to loan you this money." And I'm she's like my fifth bank. And uh I said, "You don't understand." And I got all passionate
play_arrow40:33 She goes, "With this kind of focus and energy, I think you can do something
play_arrow40:36 I'd like it to be something good." And she goes, "Um, I want to talk to the bank, but if the bank will ling the money, I will. if you
play_arrow40:45 look me in the eye and you swear to me I'm never going to have to come find you and you will take care of this. And I jumped across, hugged her and kissed her. She wasn't quite ready for that. I
play_arrow40:54 went to Jim Ran seminar. I went to work for him. And the first question when I got finally got a private moment with him that I asked was, I had four
play_arrow41:02 fathers. They were all good men. They all worked hard. How come we never had any money and sometimes no food? I said
play_arrow41:10 I look over at the school teacher who makes $35,000 a year, I think, in those days. And then I see this hedge fund guy who made a billion dollars in a year. I
play_arrow41:17 said, 'Th that is so unjust.' And he gave me a lesson that changed my whole life. He said, Tony, he said, 'You right. We're all equal as souls, but we're not equal in the marketplace
play_arrow41:29 I said, what does that mean? He said, well, let me ask you a question. Is it possible someone to make twice as much money in the same amount of time? Yeah
play_arrow41:36 Four times, 10 times, 100 times. Yeah, people do it. How? He goes, you have to become more valuable. He goes, "If you
play_arrow41:43 go to work at McDonald's, you get this tiny little income. It's not made to be an ideal job. It's a first-time job
play_arrow41:49 Anyone can learn to do it in two hours." And I've been obsessed about it ever since. And I that changed everything in my life. My whole life became how do I
play_arrow41:57 add more value? And so today I have 121 companies and we're doing 12 billion
play_arrow42:03 dollars in business across almost every industry you can imagine that I'm a part of. And I couldn't run one company in the start and you know and make it
play_arrow42:12 successful at 300,000 a year you know for the revenue all that became in every industry and I'm a lot of them I'm the
play_arrow42:19 number one in the industry it's because I'm obsessed with adding value and so I think that piece is what's missing also from our youth you're saying what do
play_arrow42:27 they need to do they think I'm here to get something no life is calling you what are you going to give not not just what you want to give but what people
play_arrow42:34 need and so my focus is I give people what they want. They want to make more money. They want a better relationship
play_arrow42:41 But my goal is so I can give them what they need, which is a life that has more meaning. And that's one that goes beyond yourself. It's going to be a stressful period. Yes
play_arrow42:47 Chapter 9: New Tools the Younger Generation Should Learn to Handle Stress
play_arrow42:49 To say the least
play_arrow42:50 Um I I think algorithms are actually making our online experiences more stressful. I think 100%
play_arrow42:56 Because you know, they're designed to retain our attention. And the best way to retain our attention is probably fear
play_arrow42:59 Yeah. And I think this with myself, I find myself watching all these short form videos that are just like they feel like they're at some level
play_arrow43:07 frying something, depleting something in me, but they're they're design it's designed the algorithms to serve me up the next one that's going to hold me or scare me or whatever
play_arrow43:15 So in such a world where we're the algorithms are probably going to, you know, in the online world, especially for younger kids, is going to really
play_arrow43:23 it's going to is going to be better at taking hold of us. What are the tools that I need to deal with this stress and this angst?
play_arrow43:29 The first step to me would be take 15 minutes out of your day and go for microlearning. Like decide you're going to learn what matters, right? About
play_arrow43:38 yourself, about AI. We tell people like you already have habits, right? Most people are scrolling a good portion of the day. Give me 15 of those minutes and
play_arrow43:46 let's do microlearning on something, a new language to stimulate your brain, philosophy, history, AI, something pragmatic, something that's valuable
play_arrow43:55 It's just getting people to have some habits that you know the 1% growth metaphor right you know you know 27 times at the end of the year it's like
play_arrow44:03 it's pretty simple all we have to do is create a new direction if you try to do it one giant step it's overwhelming for people that the secret to life is
play_arrow44:11 chunking think of it this way some people never work out but they eat easily so I'll say to them why don't you work out and they'll give me all the
play_arrow44:20 reasons and I'll say but you know you know I'd have to I'd have to join a gym and I said okay well tell me what's entailed and they'll go I got to look up where the gyms are and then I got to I
play_arrow44:29 got to drive to each of the gyms and then I got to you know I got to park the car each place and find it and then I got to get out and then you know get hopefully get a pass and then they take
play_arrow44:36 you on the tour and and then they will sit you down and sell stuff to you and they got to back in the car and you got to drive things and then when you go do it let's say you sign up then you go and
play_arrow44:43 you got to check check in and take off all your clothes and then they drop and get wrinkled and then you go work out and it's sweaty you got to wipe other people's sweat off and then afterwards
play_arrow44:51 you got to go do a shower and your hair is messed up and your makeup you got start all over and everything else and you got to get the thing and you got to back out. It's like it's too much work
play_arrow45:00 What does it take to eat? Well, you just go. They chunk eating is one thing. They chunk working out as 29,000 things
play_arrow45:07 right? So, if you chunk too big, try to do everything in one bite. It's overwhelming. And if you chunk it too
play_arrow45:14 small, it's overwhelming. So, there's a different size for different things. And if we want to learn and grow, which is
play_arrow45:21 what the secret is to your future is to become a learning machine about what matters. Like most people major in minor
play_arrow45:28 things, they know more about some actresses or actors love life um than they do or their skin regimen than they
play_arrow45:36 do about their own values and needs and what makes them tick as a human being
play_arrow45:39 Today you can learn from the brightest, smartest people on earth. They're available. They're available by online
play_arrow45:44 They're available by by contracting or coaching them. They're they're everywhere. There isn't a limit anymore
play_arrow45:49 There's zero limit except you're deciding to be a creator and not a maintainer. He said you're deciding I'm not just going to manage my life. I'm
play_arrow45:57 going to design and create something cuz the tools are available everywhere. And so I'm just one of those
play_arrow46:02 Chapter 10: How to Get Better at Pattern Recognition
play_arrow46:02 I have a couple of questions based on what you've just said. The first one starting at the top was around you talked about this idea of pattern recognition uh utilization and creation
play_arrow46:09 The question I had from that section was is there a way to get better at pattern recognition?
play_arrow46:14 Yeah. Well, first by understanding it's the most important key
play_arrow46:17 Okay. Okay. So, it's like if I'm fearful, what's the pattern I'm missing here? What's something that could give me some history to understand that this
play_arrow46:24 isn't random? Like, you know, people say, "I overeat. I overdrink. I I get really angry at every you don't overread every moment. You don't smoke every
play_arrow46:32 ." What are the triggers that you use and do you do you recommend people write? How do they how do they raise their self-awareness enough to start spotting these patterns?
play_arrow46:41 I believe in diaries. You call it diary
play_arrow46:43 I call it journals. I believe in journalism to be able to do that to guide yourself. But yes, but it's more than that. You have to you have to not only make the distinction, but you also have to have a different state to it
play_arrow46:54 For example, let's say um let's say uh I say to you, I know I know um I need to
play_arrow47:01 lose weight. Um I'm going to do it. I'm going to go on a diet. Um I'm going to work out. Am I going to do it?
play_arrow47:11 No. Because I'm not in the state to do it. Now, most people are trying to figure out what to do. And there's nothing wrong with that. But it's the
play_arrow47:18 wrong sequence because when you think about what to do, if you've never done it before, you feel uncertain, you don't follow through. If you have done it
play_arrow47:25 before, but you don't feel strong enough, you're not going to follow through. So, I tell people, if you want a breakthrough, it's three things
play_arrow47:31 Strategy, story, state. Most people, if they want to have a breakthrough, they want to change their body, you want to change their life, they look for how to
play_arrow47:38 do it. And that's natural, but it's the absolute wrong order. And if you do things in the wrong order, it's like having the numbers to a phone for
play_arrow47:46 someone and you dial the wrong order, you don't reach somebody. Or the vault, right? You got the right numbers the wrong order, vault doesn't open. Why are so many people overweight in this
play_arrow47:54 country? Like 60% of the population is overweight. How is that possible? Is it because what it takes to be fit and strong is so incredibly complex? No
play_arrow48:03 Only the 1% knows. No. It's super expensive. No, you have to work not to know what to do. So that the how is not the problem. So I say strategy story
play_arrow48:12 state that's how you have a breakthrough. Yes, I'm a strategist. The right strategy can save you 10 years. I love that. It's fun. But if I start with
play_arrow48:20 a strategy, you'll listen and go, "Yeah, that's cool." And you won't do it. The real problem is the story you have. The story you have is I've tried everything
play_arrow48:29 The story you have, nothing works. The story has all the good ones are gone and I'm gay and they're not or they're gay and I'm not. It's the story is the
play_arrow48:38 belief you've told yourself over and over because belief is the invisible force that controls everything in your life. And when you have a belief that you've honed because you're fearful and
play_arrow48:46 you've never done this before, then I can show you exactly how to do it and you'll say, "It doesn't work. I've tried that." Yeah. How many times? How hard?
play_arrow48:54 How many minutes? Right? But what's behind the story is your state. Your mental emotional state. If I said to
play_arrow49:02 you, I am going to lose 12 pounds in the next 6 weeks. There is non-negotiable
play_arrow49:07 Here's why I do this and this and this and this. Do you think I'm going to do it? Yes. You bet your ass I'm going to do it. Right. You can feel the state. Yeah
play_arrow49:15 So, people are usually trying to figure out how to do something and they got a story about it when what they need first is the state. When you go in the right state, have you had this happen where
play_arrow49:22 you get in a flow and and something comes through? You're hitting a tennis ball or you're doing or you're speaking and at the end of you're like, "That was pretty awesome. I did that. How'd I do?
play_arrow49:31 I don't know. That just flowed
play_arrow49:32 That was pretty awesome, right? You're in a peak state. I put people in a peak state while they're doing the things we're talking about
play_arrow49:39 Chapter 11: How to Get Into a Peak State
play_arrow49:40 So, what do you do right before you come out on stage? And what can anyone listening at home do before the big meeting, the big moment in their life or really like on a daily basis to configure our state?
play_arrow49:50 The first thing I do, my little daily routine is I go out, I use the jacuzzi for a moment to open my body up and everything else and then I go on the cold plunge. And I've been doing that
play_arrow49:57 for 18 years now. Everybody talks about it, but I go into that cold plunge. And the secret though is I don't negotiate with myself. I go on the cold plunge for
play_arrow50:05 both the health purposes because it floods your body, right? Completely. But the the real value is is the mental discipline of I don't go, okay, I'm
play_arrow50:14 ready. And I don't get in one just lie lying here. I dunk under. I jump in. Not one that goes above my head. I go under under the water. I dive into it. Right?
play_arrow50:22 And I don't stand there. I don't stand there and go, "Oh, I feel cold right now." or another minute or like I've trained my brain when I say go, we go
play_arrow50:30 And I've done that for decades. And so I'm not I'm not in the place when I say go somewhere else, my brain obeys. I'm not I don't have these stories in my
play_arrow50:38 head back and forth trying to have a conversation with myself, trying to convince myself to do something I've decided, right? So decision point is
play_arrow50:46 everything. So I've trained myself to do it, but also it produces a massive change. It is not comfortable. I don't think there's been a morning in my life that I've looked forward to doing it
play_arrow50:55 but it changes you. So, that's one thing. The thing I do before I go on stage, I have a routine of how I shift my body. I have a I have a prayer that I
play_arrow51:02 do, which is use me, Lord, and I picture being to serve as many human people as human beings as possible. I see them not only where they are now, I see where
play_arrow51:11 they're going to be by the end of what I'm done. And then I make this radical shift in my body. I make these moves and explosive breath. And then I storm out
play_arrow51:18 there. And then I've I've taken myself imagine on a zero to 10 to a 20 of intensity. So now I can drop down to a
play_arrow51:25 nine feels like I'm very relaxed and but I've got a lot more gears in me than you know. And that's how I can project to the guy at the top of the stadium and
play_arrow51:34 hold them for 12 hours, you know, who wouldn't sit for a three-hour movie someone spent $300 million on
play_arrow51:40 And do you think a lot about your diet and nutrition? I'm Yeah, I'm totally committed to that
play_arrow51:44 And I also train like a crazy person and I do hyperbaric oxygen. And I I you name it. I'm a I'm a biohacker. Um and I'm committed to that. I have a whole company that does it for people as well
play_arrow51:54 So I've always done that because I've had to to perform. And I'm 66 going to produce results that, you know, were designed by a 25-year-old, right? But
play_arrow52:02 I'm stronger today than I was then. I got more aerobic capacity. I've got more muscle capacity. So I mean, there's a limit, but I haven't found it yet
play_arrow52:10 Chapter 12: Ads
play_arrow52:11 If you follow me, you've probably heard me talk about hiring more so than anything else. So, you probably see me on Behind the Diary, which is our other YouTube channel, talking about how obsessed I am with the hiring process
play_arrow52:20 And this really brings me to a recommendation I'd love to give you, which is to check out our sponsor, LinkedIn, if you're having hiring difficulties. Their new AI assistant
play_arrow52:29 filters out applications for you based on the criteria you've set for that specific job, surfacing only the best matches. That way, you're not left
play_arrow52:37 having to hunt through a mountain of different rums. It'll recommend 25 candidates daily who fit what you're looking for that you can then invite to apply for the role. LinkedIn is where we
play_arrow52:45 go to find the long-term A players that I have in my team. In fact, employees hired through LinkedIn are 30% more likely to stick around for at least a
play_arrow52:53 year compared to those hired through other job networks. Hire right the first time by posting your job for free at linkedin.com/doac
play_arrow53:02 Then use the promotion feature to access LinkedIn jobs new AI assistant. That's linkedin.comdoac
play_arrow53:10 terms and conditions apply. In a world of um in a world of challenging meaning where a lot of a lot of my viewers are struggling with meaning, one of the things I've noticed is that
play_arrow53:12 Chapter 13: Individualism Is Making Us Depressed
play_arrow53:18 it appears especially with young men who you talked about earlier. They it appears that more and more of them are turning to religion and you mentioned your your faith in God there. It's a
play_arrow53:27 really interesting phenomenon for me that I've observed in my own life. I've talked about this a few times. Um certain friends of mine who were very individualistic. They were living the
play_arrow53:35 dream in any way that you might define it, you know. Yeah. They had money, they had freedom, they had no boss, no dependence, no no partner. And suddenly
play_arrow53:43 you see their life turn into what looks like depression, a form of depression. Yeah. An absence of meaning in their lives
play_arrow53:49 And I I I I wanted just to throw this out there because we we are in a society that's um I think increasingly encouraging independence. Yes
play_arrow53:56 And there's upsides to independence, of course. We all understand those. I wondered if there's a sort of a double-edged sword here when we're we're you kind of said it earlier about making the world more about just me me and I
play_arrow54:07 And in a world of abundance, I imagine many more people are going to choose to make it about I I I cuz they can I could
play_arrow54:16 put a headset on theoretically never leave my house. Someone could literally put a robot puts the food in my mouth. I could have some sex robot that just gets
play_arrow54:23 me off. Money comes in my account by UBI. the reason your friends got depressed. I've had this happen. I've seen this as well. I've, you know, most of my friends are older than I am
play_arrow54:32 Usually, for some reason, I gravitated to to men that were 18, 20 years my senior who were brilliant and learning from them and seeing where they're going in their life and so forth. But I watch
play_arrow54:41 some of them like sell their company and make a billion two and then they were happy for like a month maybe and they'd call me, let's go
play_arrow54:49 do this, go do that. And, you know, try to go to somebody. I got, you know, I got a lot of companies, got a lot got a lot of kids, I got a lot of things, right? And it's like, and eventually they all want to get back in the game because we have six human needs
play_arrow54:56 The architectural conflict of human desires
play_arrow55:03 If you were certain every moment of your life, you know what someone's going to say, and I'm sure you've had this somewhat. You know what they're going to say before they're going to say it. But if you knew what someone's going to say
play_arrow55:12 before they're going to say, you know what's going to happen before it's going to happen every moment of every day. In the beginning, it'd be cool. But after a while, what would you feel? Bored. Out of your mind. Bored
play_arrow55:20 So God in her infinite wisdom gave us uncertainty. We need variety. We need surprise. So I ask people, you got a
play_arrow55:28 stadium, 15,000 people, and I say, "How many you love surprises?" And everybody raised their hand, "Yay!" And I go, "Bullshit. You love the surprises you
play_arrow55:36 want." The surprises you don't want, you call problems, but we need those, too
play_arrow55:40 Right? Third need is significance. They need to feel unique. You need to feel special. The need to feel important. Who do you think has that need?
play_arrow55:49 All of us. Everyone. Yeah
play_arrow55:50 Now, some people like Donald Trump is pretty obvious, right? And some people though it's like I don't want significance. I don't want to be I don't want to be special. That's only because they feel if they get special they get attacked
play_arrow56:00 Right? Every some people do it by earrings. Some people buy tattoos in certain areas. Some by knowing bot box scores about a sport more than anybody else. Some people buy their art. Some
play_arrow56:08 people the way they dress. Some people buy their money. Some people be more generous. Everyone finds a way. Okay
play_arrow56:14 However, some people do it through violence. Okay. So let me give you another seed
play_arrow56:20 Why has violence always been with us? If I feel I'm insignificant, and this is, by the way, even more powerful in most
play_arrow56:27 men's cases because the nature of testosterone, right? Testosterone is about significance. It's about being
play_arrow56:34 dominant, right? So, if I'm uh I'm in a community and I'm driving by or I'm walking by this community and it's a
play_arrow56:41 tough community, a tough environment, somebody comes up, puts a gun to my head. I've never met him in my life
play_arrow56:46 Why? Well, first of all, how certain do you think that person is you're going to respond when they put a gun to your head? Before you may not have paid attention to them, but you're going to
play_arrow56:54 pay attention now. How significant are they in your life on a 0 to10 scale with that gun to your head? They're the most significant thing on earth. And by the way, every time it's a little different
play_arrow57:03 They give variety. Anytime you meet a belief, an emotion, or a behavior meets at least three of these six needs, you
play_arrow57:10 will become addicted to that thought, that feeling, or that behavior. It could be a positive one or a negative one, but you will become addicted to it. So
play_arrow57:18 violence connects those three, but you can also get significance by tearing other people down. So why do we
play_arrow57:26 have so many warriors in their little house, you know, doing their little virtual signaling, doing what they're doing, cuz they've never done anything with their life. And it used to be I'd
play_arrow57:33 have to confront you. Now I don't confront you who don't even know who I am. I can say all this terrible and I'm sitting my little place and make my seal feel significant because I make you
play_arrow57:42 smaller, I'm bigger. It's why social media is so terrible. There's great things in social media. That's what's so terrible about it. It's like people now can meet their need for significance
play_arrow57:50 without much effort. No consequence. You come and say this directly to me, you're going to pay a price of some sort, right? That's no longer there. Now, fourth need, connection and love
play_arrow58:02 Everybody wants love. Most people settle for connection because they've had love at one point. It was so painful when it ended. They decided to settle for connection. How can you get it? You can
play_arrow58:11 get it by going for a run and feeling connected to God of the universe, nature. You can get it by prayer. You can get it by uh being with some friends. You can get it by making love
play_arrow58:22 You can get it by getting a dog. If nothing else, get a dog. Don't get a cat. Cats leave. But you know, dogs, you leave for 2 minutes. It's like you've been gone for 6 months. They'll make you
play_arrow58:29 feel very loved. There's a million ways to feel connection and love. Some are positive, some are negative. Some people get connected by their problems. They're
play_arrow58:36 always comparing problems. You ever seen two people comparing? But I have this
play_arrow58:39 Well, you think that's bad. Let me tell you my they're arguing over significance and they're connecting through their problems. Right? So the biggest drug on earth is not cocaine. It's not fentanyl
play_arrow58:51 It's not dope. It's problems. Cuz the deepest fear everybody has is they're not enough. And our deeper fear is if we're not enough, we won't be loved
play_arrow59:01 I've never met a human being. I've worked with kings, queens, winners of everything you can imagine, academy awards, scientists
play_arrow59:08 There's some point in which you might feel for someone you care about most that you're not smart enough, young enough, old enough, pretty enough, funny enough, rich enough, playful enough
play_arrow59:16 something enough. And it is the worst feeling on earth. To feel like you are unloved and worthless is internal death
play_arrow59:23 So people come up with a story, it's just cuz I have, you know, um I have this dyslexia, that's why. Or it's cuz I was raped. And maybe they really were
play_arrow59:31 raped. It's I'd like to kill the guy that hurt them. But that's not why they're feeling what they're feeling right now. It's because they're fearful
play_arrow59:37 And so if you have a big problem, that's why I'm not where I want to be. It's not that I'm not enough and not worthy of love. And so people use problems as a
play_arrow59:45 way to connect. Now these first four needs, certainty, uncertainty, you can see how they'd have a conflict. But have you ever rented a movie you've already watched?
play_arrow59:54 Yeah. Get a life
play_arrow59:56 I have too. Why would we do that? Cuz we're certain it's good, but it's been long enough that we hope it's been there's a variety. We won't remember it all. Have a variety once again. Yeah
play_arrow1:00:06 So you can meet multiple needs through the same task potentially. But certainty, uncertainty, significance
play_arrow1:00:12 Here you are in Hollywood. Why do people come to Hollywood?
play_arrow1:00:16 Be famous and be famous, right? They don't know what that really is. If they did, some of them would move away from it. But significance is what they're looking for. But what they really want is love
play_arrow1:00:26 That's what everybody wants
play_arrow1:00:27 But you know what the problem is? They think if they're significant, everyone's going to love them. And I get these clients without mentioning any names, the biggest names in Hollywood, the
play_arrow1:00:36 biggest names in sports. And you know what their number one thing is? They're angry. Why are they angry? Because they thought if I'm significant, everybody
play_arrow1:00:43 love me. And now they go, people rip me online. They interrupt me with my family trying to have dinner. They don't give a about me. They just want a picture
play_arrow1:00:50 They just want this. And if I don't do it, they write that about me. They care about themselves
play_arrow1:00:54 They care about themselves. And so what happened is I thought by being significant, I would be loved. And now I'm super significant and I'm not loved
play_arrow1:01:02 I'm attacked
play_arrow1:01:03 Because the more you try and push your significance on someone, the less significant they make you. If you love someone, there's nothing more significant than that. True love, not a
play_arrow1:01:12 trade, not I'll love you if you give me something. Genuine love. And if that happens, you become significant in people's lives. But that's the number
play_arrow1:01:19 one challenge in this community. So significance is love attack. If you're significant, you're the individual. But I need to be connected. Well, if I'm so connected, who am I? And that's the
play_arrow1:01:28 pull. The secret to it all are the final two needs. These are the spiritual needs. Not religious, but spiritual. And that is we all must grow. When you grow
play_arrow1:01:37 you feel alive. And if you don't grow, you start to die inside. And this isn't my rule. Everything in the universe grows or dies. As you well know, this is the law of the universe. If your relationship's not growing, it's dying
play_arrow1:01:47 Don't yourself. If your business is not growing, you're a businessman. You know it is not growing
play_arrow1:01:52 It is dying. You better do something now. Right? But we grow so we have something finally to give which is where meaning comes in life. When I grow I
play_arrow1:02:00 have something more to give. And if I can give that to someone then my life is more meaningful than just the pleasure of I have the machine that you know makes me feel pleasure in certain parts
play_arrow1:02:09 of my body and feeds me and all the things you talked about. If you went to Vegas and you pull down that you know that little jukebox thing and you get
play_arrow1:02:19 boom boom boom bars bars bars what's your reaction? Amazing
play_arrow1:02:23 Amazing. Wow, this is And you pull it a second time and you get it again. Amazing
play_arrow1:02:28 And you do a third time and you get it again
play_arrow1:02:30 Less amazing. And now you do a 100 times. Yeah. Less amazing
play_arrow1:02:34 And now what you have is a job. You do this and you got a predictable outcome
play_arrow1:02:38 The fact that you don't know what the outcome is that that's the jackpot in it that gets someone hooked on anything
play_arrow1:02:44 That's what makes it significant because it's scarce. Right? So when you do this, if I said to you, Osama bin Laden, what
play_arrow1:02:53 would you say his top need driving force? Was it certainty? Was it variety?
play_arrow1:02:56 Was it significance? Was it love? Was it growth or contribution?
play_arrow1:03:01 I'd say probably significance 100%. He was one of I forgot the number
play_arrow1:03:05 27 children, right? Literally, he was 27 children. He was a nobody. He took his dad's money. He was not very religious
play_arrow1:03:13 and he went to Afghanistan and he used his money and became significant not by shooting people. He provided resources and then all of a sudden his entire life
play_arrow1:03:20 changed. How do you know? The most significant thing is he sent other people to die
play_arrow1:03:26 He didn't go to die. He sent other people. Now his number one drive is significance and his way of doing it was get other people to die. On that same
play_arrow1:03:33 day in 9/11, there were men and women in the fire department, police department who went into those buildings knowing it a good chance they would die to save a stranger
play_arrow1:03:44 Also driven by significance but with different rules. If I die a hero, my life is meaningful. And that's a meaningful life
play_arrow1:03:53 So people can even have the same need structure, but their beliefs about how to meet those needs are the most important thing. And the needs of
play_arrow1:04:01 connection and love, growth, and contribution have no downside. Certainty make if you have certainty is your number one thing, you're always trying to keep life the same way, and you're
play_arrow1:04:08 going to be stressed out. Especially with AI, you're going to be really stressed out. If you're a variety person, you can have a lot of fun, but eventually not much variety. The life
play_arrow1:04:17 you described for all these people now, they have the money, they have the sex, they have this, they have that, they have the woman, they have the notoriety, they have the Academy Award. It all gets
play_arrow1:04:25 old because if we're not growing, it doesn't matter. How many people do you know that were famous, who were rich, who had supposedly everything people
play_arrow1:04:33 want and took their own life? Why' they take their life? They stopped growing and stopped having a sense of meaning by giving. You could show I can show you
play_arrow1:04:41 example after example of people. So these need structures in the new world have to be met. We can meet certainty
play_arrow1:04:48 right now very easily by going online and controlling our communication
play_arrow1:04:51 That's why people text. That's much easier than communicating back and forth with someone, right? We can get variety by going online so easily. Now we can
play_arrow1:04:59 get significance, tear other people down or work on something significant. We think right AI explore the world. We can get a sense of connection through people
play_arrow1:05:06 online or through a robot or these days people have an AI and they talk to it like it's their boyfriend or girlfriend because it totally affirms them. They
play_arrow1:05:14 say something idiotic and they tell you you're so smart, right? Get better, right? But you're missing growing and contributing. If you're missing growing
play_arrow1:05:23 contributing, you will not feel fulfilled. you as a person, if I've read your books correctly, and I didn't read them all, but I've had pieces of it
play_arrow1:05:30 Probably the best lesson you got early in life was there's the science of achievement
play_arrow1:05:35 There's the art of fulfillment. They're two different skills. If you want an extraordinary life, you need both. You go to the east, they're really great about fulfillment. They can live in
play_arrow1:05:43 poverty and feel totally happy and connected to God or the universe. You come here and and people can have an incredible external life, but their
play_arrow1:05:51 internal life often not so nice. They get really pissed off because they didn't get their special sauce on their burger, right? It's a different world. I believe you can merge those two. How?
play_arrow1:06:00 You master the science of achievement
play_arrow1:06:02 There are rules to achieve. As you well know, you wrote a whole book with 33 rules in it. Me, too. Right? So, I know those rules. I know. I wrote books on finance. Three of them. I want an
play_arrow1:06:10 answer. Is it still possible to win the financial game? Because so many young people think it can't be done. So, I interviewed 50 of the greatest financial people alive today. All started with
play_arrow1:06:19 nothing. All billionaires. Nobody from the Lucky Sperm Club. They all did it on their own. Ray Dalio, Carl Icon, Warren Buffett, all of them. And guess what I found? They're all different, but I'm a
play_arrow1:06:27 modeler. I found the strategies that are common between them and I applied them
play_arrow1:06:31 I taught other people, wrote the books, but I applied them myself. And that's how my businesses and my life grew geometrically. I modeled, I didn't have
play_arrow1:06:38 to learn on my own experience. You follow?
play_arrow1:06:41 Chapter 14: How Your Needs Create Pain
play_arrow1:06:41 I've got to ask you some questions on those two points. So on these six needs, because I also want to ask you about the the 50 rich people that you've you've interviewed for the books, but on those
play_arrow1:06:49 six needs, when you look at someone like me and you look at the broad world that I'm heading towards as a 30 30-year-old man, what what configuration of these needs?
play_arrow1:07:00 Well, I'll tell you what creates all the pain first. Okay, please
play_arrow1:07:02 So if I go to a room and I'll say I I explain these needs like I have I know this is kind of lecture here. I didn't mean to be that, but I just want to share because I'm so passionate about it. And I'll get people to understand
play_arrow1:07:11 what they are. And then I ask them, I want you to write down what you think your top two needs have been. Not in what you want, but in the way you've
play_arrow1:07:19 been living. Because people might want love, but they think they have to be significant before they can get it. Or they might want love, but they want
play_arrow1:07:26 certainty that love never go away. You follow me? And so that modifies things
play_arrow1:07:30 And I'll say, "So the way you've lived, the way you've lived, what would have been the top two?" And then I say, I want you to write a paragraph about what's the downside of having that one so high on your list. And it's amazing
play_arrow1:07:42 So then I say, now write what you think your list top two should be to go to the next level of your life. Okay. Let's how
play_arrow1:07:49 you do that. What do you think your top two means? I see you doing it already, which I love. I love how active you are. So what would you say your top two have been up until now?
play_arrow1:07:57 I think if I'm being completely honest
play_arrow1:07:59 Yes. And now, by the way, by the way, I I want to thank you because I watched several of your pieces and you are you're not bullshitting about good
play_arrow1:08:06 There's just no I'm going to die someday. So, there's no even if being honest makes me look bad. It just who cares. My of course, like significance, of course, especially from where I, you know, where I came from
play_arrow1:08:18 That was the big problem was, you know, being different and and not in a good way. That's right. And then I would say um
play_arrow1:08:25 interestingly it feels like uncertainty and significance are really really high for me because Yes. Yes
play_arrow1:08:31 I've for some reason I have a very a huge appetite for uncertainty
play_arrow1:08:35 Yeah. Well, you're wired that way in a beautiful way. It also leads to learning for you
play_arrow1:08:40 That's one of your vehicles for learning, is it not? Yeah. Yeah
play_arrow1:08:43 Dropping out of school, stopping going to school when I was younger, dropping out of university
play_arrow1:08:47 Um quitting jobs where you know I shouldn't have quit them after a month
play_arrow1:08:50 Which by the way, if certainty was your top need, would you have done that? No. No. Completely. So you understand this
play_arrow1:08:55 These are I'm talking about the six controlling forces of your life. There's a million stories about your life, but there's only six reasons you do anything. Yeah. You have all these stories with reasons
play_arrow1:09:04 So what would you say would be the downside of that? There would have been upsides, right? Yeah. Yeah. Yeah. Yeah. Great. Yeah
play_arrow1:09:11 We're sitting here because of the upsides. Your desire for significance made you look for significant ideas, significant application, succeed in business. The downsides of wanting significance is
play_arrow1:09:19 at the at the top, not cuz it's valuable. Significance is valuable period. Everyone should want it. But it's the sequence. So if it's the top of your list, what's the downside?
play_arrow1:09:27 For me, it costs me connection and love and all these and some of these other opportunities
play_arrow1:09:32 That's correct. Which is what you really want underneath it all? Yeah
play_arrow1:09:35 Your desire for significance really came from the fact that you were not loved and connected by people. People judge you the color of your skin. They put you in a community where you were different
play_arrow1:09:44 you were outside the so it's like I'll show them right which by the way was a very healthy response right but now at this
play_arrow1:09:52 stage of your life this is the gift that you have now at this stage of your life right you're entering this second season right now you don't have to be driven by that
play_arrow1:10:00 anymore you already are significant like what more are you going to do that's not significant I'm sure you'll find more significant things to do but you've done so many significant things you've helped
play_arrow1:10:08 millions of people I'm sure through your insights your elements you've written books you've built businesses and you're only 33 years old. That's pretty effing
play_arrow1:10:15 awesome, right? So, now you get the leisure of be able to sit back and say, now with a greater level of consciousness, what would ideally be my
play_arrow1:10:24 top two? What would you say your top two need to be to have the next level of your life to go to the next level for you?
play_arrow1:10:29 It was really easy for me to answer this question. Um, connection and love and the the need to grow and give
play_arrow1:10:35 Yes. Yes. Yeah. Well, those are two different ones. Contribution. Growth and contribution. Of of those two, which one do you think is even more important for you?
play_arrow1:10:42 Oh, god. of those two
play_arrow1:10:44 Yeah. It's hard because one you can see as a vehicle to the other. Exactly. I understand that. But I'm asking a different question. I'm saying which is more important to feel experience. It would be contribution
play_arrow1:10:52 Yes. So for you, you're saying love and contribution. I'm saying love and contribution. In what order?
play_arrow1:11:01 Love first and then contribution
play_arrow1:11:02 It's a good choice. I tried in my head. I tried the other way around and I thought no. It's almost that like monks have said to me many years ago that you need to fill up your
play_arrow1:11:10 cup so you have something to pour out for others. Yes. And that's what I was thinking of
play_arrow1:11:13 I was thinking it doesn't work the other way around. That was that was a wise wise choice
play_arrow1:11:16 Most people wouldn't make that choice. I for most of my life was contribution first and then love. It was my way of earning love
play_arrow1:11:22 And so like I'd be on stage for 13 hours and this is before people had phones and everybody wants to sign something and give me a hug. I work my guts out and
play_arrow1:11:30 then that was my take it in time. So I'd be there finish at 1:30 or 2 in the morning and I'd be there till 3:30 till every person had an autograph, got, you
play_arrow1:11:38 know, their hug and everything else. Now it's pictures a lot faster. But that was my life. I met my wife, Sage. Changed my entire life. She didn't care that I was
play_arrow1:11:47 Tony Robbins. She just loved me. And all of a sudden, I never thought 12,000, 15,000, 20,000 people could of love
play_arrow1:11:56 pouring out. You could compare, one person compare, but way beyond that. So now I finish it. When I give my guts, I go to 1 in the morning, but then I get
play_arrow1:12:04 up and I leave, right? you know, I take pictures in the middle of the day, but then I leave at that time and I go and be with my wife and it switched to where love was there. Because think about
play_arrow1:12:13 this, if contribution is first, and this is what a lot of people do, then it's a way to protect yourself from feeling rejected because if I I'm always giving
play_arrow1:12:20 to you truly generously over beyond what you can imagine and then you treat me like Well, then you're clearly the problem, right? I don't have to think I'm not enough
play_arrow1:12:28 So, but the more honest way is love
play_arrow1:12:31 Because if it's love first, now I'm giving because I want to, not cuz I have to. Does that make sense? So tell me how you think that would change your life if
play_arrow1:12:38 you made love and contribution your top two and the way you actually live because you already value love and contribution. But if they were the highest priority, how would it shift your life for the better in your mind?
play_arrow1:12:48 I feel like I would be significantly less stressed
play_arrow1:12:51 You are correct. You are absolutely correct. So when I ask the audience this, I have them write down and I've got 15,000 people and I'll say
play_arrow1:12:59 "Okay, how many have certainty on your list?" and they've come to an event that has a firewalk, right? And you get like
play_arrow1:13:07 50 60% of the rooms on the top in their top two of their list, right? Because it's the in our culture, it's still the most important one. It's the foundational. It's the one that's going
play_arrow1:13:14 to have the biggest problem with AI because they want things to stay the same and life isn't. The only thing is for certain is change. And now rapid change, like geometrically rapid change
play_arrow1:13:23 Okay. Variety, small number, significance through the roof. Social media has made significance disproportionate in our culture and it's
play_arrow1:13:31 why people are so unhappy. You used to maybe compare most yourself to your neighbors or your friends. Now you compare yourself to a billionaires of
play_arrow1:13:38 which there's only 3,000, right? And so you're like, "My life's not that great anymore." Or you compare it to pictures that have been doctorred. I have a
play_arrow1:13:45 friend of mine owns a gym and he says, "Tony, you can't believe it. Women and men come in here who are influencers
play_arrow1:13:51 They lay everything out and then they do their video and they never work out
play_arrow1:13:55 They're 27 years old. They don't have to work out for I mean, it's like they do a minimum workout. They got jeans. They're just fine. They don't even do the workout. It's all pictures
play_arrow1:14:03 It's all right? You know, he goes, "It makes me so mad because, you know, real people there working hard to make something happen." So, that's why people get so women especially depressed
play_arrow1:14:11 comparing themselves to images that are not even real, right? It's totally absurd. So, when I deal with the audience though, certainty and significance is 80% of the room, right?
play_arrow1:14:22 There's growth people, contribution people, but that's the dominant force because of our cultural conditioning
play_arrow1:14:26 And because certainty is basically survival tool then I've asked them to do what you did and I say okay tell me I don't tell them anything like I didn't
play_arrow1:14:34 tell you anything and then I say okay who has certainty on their list now and in a room of 15,000 people 12,000 people there might be like five. Okay, there's
play_arrow1:14:42 five people that really like pain. So I point that out to them and they look at me and then I go okay how many got you know variety? It'll be more variety. How
play_arrow1:14:50 many got significance? the number plummets just like it did with you. People I didn't tell them anything
play_arrow1:14:55 Their own intelligence knows this, right?
play_arrow1:14:57 How many got love through the roof, right? Contribution through the roof
play_arrow1:15:00 Growth through the roof. Those are the ones that expand. And then we show people how to condition that though because it's one thing to know it. It's another thing to start training it in
play_arrow1:15:08 your body to make those priorities happen in your life. Right? Just like any other habit, lurking out or anything else, you have to build the neurology of that. You have to practice putting
play_arrow1:15:16 yourself in those states over and over again where you make the value based on love or you make the value based on contribution. See before you do
play_arrow1:15:24 something to be significant and you miss out on some of the love. Now love is probably always what you wanted. That's why you could make that decision so
play_arrow1:15:31 quickly, right? But now I'm going to go for that first, not this securitous route. By the way, you will still be significant. You'll be loving first and
play_arrow1:15:39 you'll be contributing and that will make you significant. Is it really possible to change like that that deeply?
play_arrow1:15:42 Chapter 15: Is It Possible to Change?
play_arrow1:15:46 No, not at all. I've never been able to do that in No, no, my 49th year. I'm just I've never seen that happen
play_arrow1:15:52 No, I was I was thinking really really deeply about what you were saying and I was thinking there will be some people that are listening and I think there was maybe a part of me my conscious that's
play_arrow1:16:00 like because I because that's a journey I've never gone on before. I've never shifted from the Well, you're not going to do it by discussion. You have to have leverage
play_arrow1:16:11 What is that? Leverage is uh you have to have something you value more than your present way of doing things. Leverage can be pain or pleasure, right? So
play_arrow1:16:19 like my fiance, your fiance, you got understand how you got to LA has a little leverage, right? Her love, her
play_arrow1:16:26 happiness, her joy. Oh, that's beautiful. That's a photo
play_arrow1:16:29 My girl, you and Sage
play_arrow1:16:31 That's awesome. You're good at putting people in state with her pictures. That's impressive. That's a beautiful photo
play_arrow1:16:36 Yeah, I love her so much. And we've been together 25 years. I love her more today than ever before. She is a force in nature, this woman. Really, really
play_arrow1:16:43 great. But yes, she's leverage in my life. My my my youngest daughter's massive leverage, you know, four and a half years old. It's beautiful. But I'll
play_arrow1:16:51 give you an example. I had I worked with a woman one time on stage and she was a colon therapist and uh vegan and you
play_arrow1:16:59 know, so but she was always sick cuz she's so stressed all the time trying to be perfect at everything. There's just constriction in her body, right? And um
play_arrow1:17:08 and the level stress was just ridiculous, right? So I was trying to get her to see have some other options about what to do to without boring the whole story. I'm looking for leverage
play_arrow1:17:17 always. That's how you get someone to make a change. You got to get make change a must, not a should. Not me making it to you. If I put a gun to your head, that's leverage. But some people would rather die than bend to your will
play_arrow1:17:27 You have to find out what moves that person. It's unique for everyone, not what motivates them. I hate the word motivation. I've never used it. I want to know your drives. Look, if you're
play_arrow1:17:34 fat, you're motivated to eat. I want to know what's underneath. I want to know what the drives are. So this woman, I'm trying to help her make changes. And I show her these things and see the consequences. And she wouldn't change
play_arrow1:17:45 Wouldn't change. So finally I I said, "Man, I got to push this lady." I was like, I said, "How long I wouldn't tell her this. I asked I said, "How long
play_arrow1:17:54 would a person with a level of stress with these things you're doing and these ailments, how long will a person like that live if they don't change?"
play_arrow1:18:02 And she paused and she thought and she said, "Probably to 35." "How old are you?" "32."
play_arrow1:18:10 So, okay, she's going to change now. I mean, she's going to do it, right?
play_arrow1:18:12 That's the leverage. She's got to change. But I can't change. I just can't. It's just how my life is
play_arrow1:18:18 I said, "Well," I said, "This session is on videotape, you know." And I said
play_arrow1:18:27 "How do you think your daughter's going to feel when she's carrying your coffin and she knows that you knew you could shift this and you didn't? This is
play_arrow1:18:34 pretty intense. I mean, she thinks she's going to die. If she doesn't do it, she probably could." So, I'm thinking out big leverage, right? She goes, "I know
play_arrow1:18:41 that's horrible, but I can't change." And part of my head, I'm like, "Holy she's not going to change here
play_arrow1:18:47 What the hell is going to change her?" And then I said to her, I said, "Yeah, what if her new mother is a meat eater?"
play_arrow1:18:56 And she exploded on stage. That is not happening. I will not make this happen. I mean, she went berserk
play_arrow1:19:03 And she goes, "Fine, I'm changing this now." Like, there is always leverage
play_arrow1:19:08 There is something that will make change a must and not a should. Change is never a matter of ability. It's always a matter of strong enough reasons of
play_arrow1:19:16 motive. If you got strong enough reasons, you can do just about anything
play_arrow1:19:19 But if you have weak reasons, you're not going to do anything. So the fact that you understand this is our discussion
play_arrow1:19:24 In an event, you be in a rather a rather peak state and I take you through a process of consequence where you will envision what the consequences are and
play_arrow1:19:33 then you can make that shift and you still got to condition it. This specific change is the hardest one
play_arrow1:19:38 I think a lot of people might say I was thinking forward as life events to come and becoming a father
play_arrow1:19:43 Yes. Yes, it's often that will do that will absolutely shift a lot of people. Becoming a father, getting married, falling in love. There are certain events. Losing people will
play_arrow1:19:52 make you re-evaluate things. Hitting a birthday, you know, you're 33. When you hit your 40th birthday, I'm sure you don't think it'll be any different. I
play_arrow1:19:59 remember people telling me that, but you tend to re-evaluate for some weird reason in our culture. And after 40, usually a fiveyear or
play_arrow1:20:08 50 year, 60 year. It's just part of the way we look at life. It's there's a process you go through and there will be different things that trigger you. But
play_arrow1:20:17 when you want a real lasting change, you have to change the driving force. When we change these, it's changing your values. So again, like think about how
play_arrow1:20:25 your brain is a predictor and it's trying to close the gap between what it's predicting what reality is. When it's not working, it looks for an answer. When you get to the point where
play_arrow1:20:33 your old strategy doesn't work enough and you have enough pain, you will search for something new. And if at that time we can give you something that actually works, you'll grab it. It's
play_arrow1:20:41 like if you're drowning in a sea of confusion and I throw you a life raft, you're not going to go, I don't like the color. You know, you're going to grab a hold and it comes into your unconscious
play_arrow1:20:51 And the other last thing I'd say about that is it's also about going beyond your conscious mind. Right? You're if you ever try to do something and then
play_arrow1:20:59 sabotage yourself, it's consciously you wanted one thing, subconsciously another. I believe all lasting change happens in an altered state. When I say
play_arrow1:21:07 an altered state, you could call it hypnosis. I tell people I'm a dehypnotist. Most people walk around in hypnosis. People tell me like, "You
play_arrow1:21:14 can't hypnotize me." And they're they're in a hypnotized state in that moment. Do you ever drive your car and then something catch your attention and you stay focused on too long and all a
play_arrow1:21:22 sudden you realize, "Holy who's been driving the car?" You ever have? That was a That was a hypnosis state
play_arrow1:21:28 Hypnosis just means you're inside, not outside most of the time. And in a hypnotic state, what goes in goes in deeper than just in a consciousness
play_arrow1:21:36 state. That's why I like doing storytelling. You know, I'm I'm my wife and I are there's certain things in life that just shouldn't happen that are inhuman and trafficking is one of them
play_arrow1:21:44 And we had a friend that child was taken and trafficked and it was the most brutal thing. And so I got us involved and so now we've we've contributed to
play_arrow1:21:52 72,000 children being saved. I've gone out on some of these undercover with scars on my face and elements. It's most brutal thing you can possibly imagine
play_arrow1:22:01 But I tell you this because when you when you witness certain things in life that are so intense
play_arrow1:22:08 they alter you. They change you. They change what you value. They change what what you make important in your life
play_arrow1:22:14 And so what I say to people, you want your life to keep growing. Keep putting yourself in new environments. Keep getting around things you're not used to and let something hit you. You know
play_arrow1:22:22 people don't know their passions cuz they keep going doing the same things
play_arrow1:22:25 It's like get around where it's better and see what hits you and something's going to strike you. Something's going to wake you up. Something is going to make you feel more, desire more, want to
play_arrow1:22:34 give something to life as opposed to just live your life because the life you describe to those people is predictable
play_arrow1:22:40 You get familiarized. Even pain, I mean, you look at people in Ashwitz, you know, um, Man's Search for Meaning is one of my favorite books. Have you read it?
play_arrow1:22:48 Victor Frank
play_arrow1:22:49 Yeah. And I I bought the rights of making the movie, right? Oh, really?
play_arrow1:22:51 Oh, the reason I was telling you about the the Finding the Kids is I made The Sound of Freedom. Did you see it? Yes
play_arrow1:22:56 Yeah. So, and we beat Disney that week and people thought that it would never happen, right? But that movie changed people radically, woke them up, brought
play_arrow1:23:05 resources to the table, has created real shift. Man's search to meaning I think can do that as well. But in those places, they get habituated to the pain
play_arrow1:23:14 You get habituated pain or pleasure
play_arrow1:23:15 That's why we've got to grow. And when we grow, we get that life cycle. We feel more alive and then we got something to share. And then we feel meaning and then
play_arrow1:23:23 it's like a virtuous cycle and life gets better and better
play_arrow1:23:27 Chapter 16: Ads
play_arrow1:23:27 Last month I told you about our sponsor Function Health and their team who've developed a way of giving you a full 360 view of what's going on inside your body. They offer over 100 advanced lab
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play_arrow1:23:46 So I thought I'd let him tell you a little bit more about his experience
play_arrow1:23:49 This test really opened my eyes to personally what I should be doing with my health. I hear a lot of information in this podcast. I sit in every single recording. So to know how I can relate
play_arrow1:23:57 each one to me personally is super valuable. You sign up and you schedule your tests and once you're done you get a little report like the one I have here. I can see my inrange results, my
play_arrow1:24:06 out of range results, and there's a little AI function too. So if I have any questions about my out of range results, I can just go in there and ask it any
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play_arrow1:24:27 I'll put the link in the description below. It is just $1 a day for your health. You know, every once in a while you come across a product that has such
play_arrow1:24:35 a huge impact on your life that you'd probably describe as a gamecher. And I would say for about 35 to 40% of my
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play_arrow1:24:53 as a game changer. But the reason I became a co-owner of this company and the reason why they they now are a sponsor of this podcast is because one day when I came to work, there was a box
play_arrow1:25:00 of this stuff sat on my desk. I had no idea what it was. Lily and my team says that this company have been in touch. So I went upstairs, tried it, and quite
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play_arrow1:25:31 Chapter 17: The Pattern of Successful People
play_arrow1:25:31 I was stunned at how big your business empire is. You know, even as you're speaking there, you're talking about movies that I've watched that I had no idea that you're involved in. And you're talking about all these other incredible
play_arrow1:25:39 things you've done. And yeah, your company's doing what what 12 billion dollars in revenue annually
play_arrow1:25:44 Well, it's a group of companies, not just group of companies. Yeah. And then earlier on, you said you'd spoken to these 50 very, very rich people in the pursuit of writing the books that you've written about wealth and finance and money
play_arrow1:25:54 Pattern recognition. That's right
play_arrow1:25:57 What is the pattern that you noticed in those people that you then applied to yourself? What is the pattern? You know, this is called the diary of a CEO. So
play_arrow1:26:05 I'm sure we have a lot of people that are thinking about building businesses, want to get financially free, especially in a world of AI where they're they're very uncertain about how they'll make money and how they'll provide stability
play_arrow1:26:14 that to their family. What is the pattern that you have found in all of those people that you have met and interviewed and I know you know some of the most wealthy people on earth because I know you coach a lot of them. Um, I
play_arrow1:26:23 don't think people fully realize the significance of how many of the most influential people on planet earth you have worked with and continue to work
play_arrow1:26:30 with. Um, I found it hilarious reading that Bill Clinton called you uh the day before he was going to be
play_arrow1:26:38 impeached telling you that he was going to be impeached and asking you what he should do
play_arrow1:26:41 Yeah. First, let's say what everybody makes the mistake on the majority of people. We live in a free enterprise system and we have kids that all think communism is great. I just want you to
play_arrow1:26:49 know I went to the USSR when it was still the USSR. I was 24 years old. I was brought there because of my firewalking experience. And I went on a
play_arrow1:26:56 train from from Moscow to Siberia and back for two weeks. On the train, we were all fed caviar and the most incredible meals as were all the
play_arrow1:27:05 Russians on the plane, right? We're supposed to be all equal, right? That's supposedly what communism is. It's everything's fair for everybody. Every
play_arrow1:27:12 single town, we'd stop in the square where the there and in the square there's a big building and they wrapped around for about maybe a quarter of a
play_arrow1:27:19 mile. people standing in the freezing cold to get a quart of milk and a half a thing of bread. I left there and I
play_arrow1:27:27 became a capitalist. I didn't know what a capitalist was, but I knew I wasn't a communist. Right? So, people in our country are the free enterprise system, but they don't understand it. So, what
play_arrow1:27:35 are they making the mistake of? They're consumers. They're not owners. We are a consumer society and we train these kids to be consumers. Adults as well. So
play_arrow1:27:43 I'll give you a simple example. I looked I was trying to give an example to a young kid the other day, so I actually did the math on it. You have an iPhone? Yeah
play_arrow1:27:50 Okay. Have you always had an iPhone? Well, yeah. For the last decade or more. Yeah
play_arrow1:27:54 All right. So, iPhones around for what, 18 years, 19 years. I went and did the numbers and found out what the cost was for every iPhone. Add it up. If you got
play_arrow1:28:01 an iPhone each time, somebody who's older to do it, you spent 22,000 and some change at the retail price. If you bought the stock, I went and saw what
play_arrow1:28:10 the stock was on the same day the thing came out and you bought the stock. Same amount of money of the stock. Apple stock
play_arrow1:28:15 Apple stock. $326,000 right now. Instead of out 22 grand, you have 326. If you're going to use an Apple phone, I'm not
play_arrow1:28:23 saying it's Apple specifically. I'm not making a recommendation. Why would you not own the company, right? Because we don't teach people to think that way
play_arrow1:28:30 And so now they think communism is going to be the answer. They don't understand what that really means. They have no clue. So you have to become an owner
play_arrow1:28:37 You have that's what you have to do
play_arrow1:28:38 Then the second piece is when I interviewed all these people, I found four things with them. I found number one their focus didn't matter if they're
play_arrow1:28:45 a macro trader or if they were value trader or it didn't matter what their style was the four things that had in common I call them the core four was
play_arrow1:28:53 number one they all were focused on not losing money most people are trying to make money and the reason is they know
play_arrow1:29:01 if you lose you know you you lose you got a $100,000 investment and you lose 50% how much do you have to grow your money
play_arrow1:29:09 to get your money back and people will say 50% %. No, you got to grow at 100%. Right? You get it? Yeah. Yeah
play_arrow1:29:16 Right. So, they know that. So, they're first making sure they don't. Now, how do they do that? They do it by asset allocation, right? They all have different asset allocation strategies
play_arrow1:29:25 which at the most basic level is you don't put all your eggs in one basket
play_arrow1:29:28 Most people put all their money in their business or their house, right? They know that that is the kiss of death. And
play_arrow1:29:35 so they look at how to divide their assets where they have a certain amount in a more secure environment, meaning not a lot of upside, but it's like the
play_arrow1:29:43 nest egg. And they have some that are more at risk. And there's different and I learned what theirs are and I taught those different ones. But the most valuable one I know, you know, because I
play_arrow1:29:50 read it in your book and I was really impressed. Asymmetrical riskreward
play_arrow1:29:54 Their entire focus is not about taking risks, right? There are few only a few people. You think you're a billionaire because you took giant risks, right? No
play_arrow1:30:03 no, no. may have some do, but they don't usually stay billionaires doing that, right?
play_arrow1:30:07 How do they do it? They figure out what's the smallest amount of risk with the most amount of upside that I can do
play_arrow1:30:13 And so Paul Tudtor Jones's approach was 5 to one. If I'm going to risk a dollar, I want to be certain I can make five
play_arrow1:30:21 You and I, most average people would normally think, I used to think, well, 12, 15, 20% return, right? But here's
play_arrow1:30:28 how it works. If I risk $1 and I'm certain I make five, and I'm wrong. I'm down one. I can risk a dollar and still make four. I can be wrong four times out
play_arrow1:30:36 of five and still be okay. That's how those guys become billionaires
play_arrow1:30:40 Asymmetrical reward. I was talking to a gentleman um who in 19 2008, excuse me
play_arrow1:30:48 He took $25 million and turned into $2 billion in the worst economic time. He anticipated what was going to happen with real estate. Everybody thought it was going to keep going up
play_arrow1:30:57 He used synthetic bets and bet against it. Made $2 billion. Brilliant
play_arrow1:31:01 Brilliant job. And I said to him, you know what? What is the things that's missing for investors? He goes, well
play_arrow1:31:08 the smartest investors are usually the worst investors because they want absolute certainty. They know everything before they decide. And by that time, the opportunity is gone
play_arrow1:31:16 Mhm. And he said, but the most important key for him was asymmetrical riskreward. He said, I risked, I think he said he
play_arrow1:31:23 risked six cents for every dollar. He could have been wrong a dozen times, but he wasn't. That's how he did it, right?
play_arrow1:31:30 And then the fourth one is the obvious one we both know which is diversification. But this is the real key. You know Ray Dalz, right?
play_arrow1:31:36 Yeah. Yeah. I've interviewed him actually
play_arrow1:31:37 Yeah. So Ray's a good friend. One of the questions I asked him was if we had to reduce it to the single most important investment principle to know. I mean
play_arrow1:31:46 you're the Da Vinci of investing. No one has made more money than you in this area. You know I said what is it? Is there one? There's got to be one. And he
play_arrow1:31:54 goes Tony there is. He goes, "I spent almost nine years refining this and it's so simple. It's the holy grail of
play_arrow1:32:01 investing is to find 8 to 12 uncorrelated investments that you feel strongly about. If you find 8 to 12 of
play_arrow1:32:08 those, you reduce your risk 80% and keep your upside. In fact, you slightly enhance your upside
play_arrow1:32:14 Uncorrelated for someone uncorrelated. That's that's the hard part today because so many markets are correlated
play_arrow1:32:19 What does uncorrelated mean for someone that does?" Well, for example, stocks and bonds traditionally are thought of as uncorrelated. Meaning, you know
play_arrow1:32:26 stocks in a tough time, those are the excuse me, in a growing time, stocks are where you put your money, but bonds are to protect you when the market goes
play_arrow1:32:34 down. Unfortunately, doing most things like 2008 or 2020, they both go down at that time, but nobody talks about that
play_arrow1:32:41 They just go, "Oh, it's this weird thing. It happens regularly." So, things that don't move together. That's right. They don't move together. Well, so much is tied together today
play_arrow1:32:48 But the only way to really do it is you've got to have private investment
play_arrow1:32:50 private equity, private credit, private real estate. You have to diversify beyond just stocks and bonds. And then you can get that across it by different
play_arrow1:32:58 industries, different elements. Because think about this, this will blow your mind. Private equity, basic private equity, not I interviewed 12 of the best
play_arrow1:33:05 in the world. Basic private equity has outproduced every stock market in the world for 40 years. Every single stock market in the world every year for 40
play_arrow1:33:14 years. Now, you don't have total liquidity. That's you're giving something up, but your returns are in a different place. They don't have to sell when things are tough. They take
play_arrow1:33:21 advantage. These are the smartest people out there. They're not just trying to get alpha. They're building value, right? They take a company, they put AI
play_arrow1:33:28 in it, they bring new people to it, and then they take it to the public or in most cases, they sell it to private companies. There's fewer public companies than ever. So, I looked it up
play_arrow1:33:38 and it was f fantastic seed. The average S&P for 39 years was 9%. Nice return. If
play_arrow1:33:45 you put a million dollars down, you know, you'd have $28 million, you know, 39 years later without doing anything
play_arrow1:33:52 But if you put it in basic private equity, basic private equity is average 15.7%
play_arrow1:33:59 Think about the difference of compounding that every single year. That's crazy. Now it's worth $328 million
play_arrow1:34:06 That's the difference between the same investment in public versus private. So it's finding these pieces. But when you can do 8 to 12 uncorrelated investments
play_arrow1:34:15 or more, reduce your risk by 80%. That's how you get higher returns and the same time because most people are behind. And so
play_arrow1:34:23 Chapter 18: How Did You Learn About Finance?
play_arrow1:34:23 you didn't come from a financial background. No. No. I have no financial background. You didn't study finance in university? No
play_arrow1:34:28 So, so where did you learn all this stuff about finance?
play_arrow1:34:30 By going to the very best on earth. Like why would I go to university to a professor who's never done anything when I can go to 50 of the smartest people on
play_arrow1:34:37 earth or in private equity? I went to 13 of the smartest ones, most successful in history. Is your superpower learning?
play_arrow1:34:44 Yes. I think it's that's what I tried to say to you from the beginning. That's what pattern recognition, pattern utilization, pattern creation is. If you don't learn at a rapid tempo in the
play_arrow1:34:52 world right now, you're cheating yourself of an extraordinary life
play_arrow1:34:54 Chapter 19: How Do I Become a Better Learner?
play_arrow1:34:54 Is there a tactic or a strategy to make me a better learner? Especially someone that does this pockets. I get to meet people like you. So, I want to store everything. Yes. In this time that we have
play_arrow1:35:02 Yes. I I'm I believe in immersion and space repetition. So, I believe like did did you take a language in school?
play_arrow1:35:10 Oh, god. Yeah. German. Can you speak it?
play_arrow1:35:12 Nine. That's right. So, most people go to college or high school and college and they take a language, right? And five years later, 10 years later, can't speak
play_arrow1:35:21 a word, right? Immersion is how you do it. So, if I wanted to teach you a language and you had the time and money, I would take you to Italy and I would
play_arrow1:35:28 drop you in the middle of Rome and say, "I'll see you in 90 days." With no one to teach you in 90 days, are you going to be speaking the language? Better. Yeah
play_arrow1:35:36 You're going to speak the language
play_arrow1:35:37 You're going to know the nuances of the language. you're going to have a pitch and tone that's more there because it's how you learned originally by total immersion. So the reason I do 12 hours a
play_arrow1:35:46 day for 4 days, 50 hours in a weekend or 60 hours and most people think I'll never do that, but they're having the time of their life. So time disappears
play_arrow1:35:54 when you're enjoying yourself and you hate it. I mean it feels like eternity
play_arrow1:35:57 But the reason I'm able to do that is that immersion is like years of experience and you're in a peak state while you're doing it. So you remember
play_arrow1:36:04 it because it's locked in like 911 as opposed to 811. So, I love that. The other thing that I do is I'm capturing and I use AI now to do it. I've kept
play_arrow1:36:12 journals my whole life just like you looks like you've done, but I'm building on it, but I have my AI that I've been feeding over and over and over again the things I wanted to remember, the
play_arrow1:36:20 principles, and I create structures to evaluate these things
play_arrow1:36:24 And I asked you there about how these wealthy investors make their money. Um, the the last question I really have around this is how the best entrepreneurs in the world make their
play_arrow1:36:32 money. Um, again, we're called the diary of a CEO. So, there's lots of entrepreneurs and build business builders watching. And I know you've worked with many of the world's top
play_arrow1:36:39 entrepreneurs. In fact, one of them wrote you a letter. Oh, which one? Mark Ben off. Oh, I love Mark. He's a beautiful man
play_arrow1:36:47 For anyone that doesn't know who Mark is. Um, he's the the founder CEO of Salesforce
play_arrow1:36:53 Yes. Yeah. He actually came to four, I think, or five of my seminars originally in a row, same seminar. And uh, you
play_arrow1:37:01 know, Mark's as big as I am. He's a big guy and he was going for it full tilt
play_arrow1:37:04 And finally after the fourth one, he came up to me and said, "You've convinced me. I'm going to leave Oracle
play_arrow1:37:09 I'm going to start my own business. I want you to come on the journey with me
play_arrow1:37:12 It's called Salesforce.com." He said, "We're going to change business around the world." And he said this to me. He goes, "And I promise you, we'll get to a hundred million dollars in business." Now he's doing like 42 billion, right?
play_arrow1:37:21 So, but Mark's what I love about Mark is he's a contributor. He's he's a social CEO. Like he does things for society. He isn't just about himself. He's an
play_arrow1:37:30 extraordinary human being. He said, "Dear Tony, I am so deeply grateful for everything that you've done for me over
play_arrow1:37:37 the last four decades." He talked about the seminars he'd been to with you and says that you've transformed his life through your inspiration and ideas. He
play_arrow1:37:46 talks about that particular seminar you referenced as the moment that led him to go deeper and deeper and deeper. He said it was at date with Destiny that I made
play_arrow1:37:54 the firm decision to leave Oracle and start my own company. We even had a brief conversation about it back then
play_arrow1:37:59 If you remember, I remember
play_arrow1:38:00 Fast forward 26 years and Salesforce now has 80,000 employees and generates over
play_arrow1:38:07 40 billion in revenue annually. It stands as the largest enterprise software company in the world. I truly
play_arrow1:38:15 could not have done it without you by my side. And as you always say, we often overestimate what we can do in one year
play_arrow1:38:22 but we vastly underestimate what we can do in a few decades. Tony, I started this letter with gratitude. And I'll end it the same way. When I reached my most
play_arrow1:38:31 difficult moments, you were there. When I reached my highest heights, you were also there. I never forgot that whenever
play_arrow1:38:38 I reached out for help, you returned the phone call or text, always quickly
play_arrow1:38:43 Business and politics are temporal, but relationships are eternal, and yours is one I carry with me always
play_arrow1:38:49 Congratulations on everything you're doing. I look forward to a wonderful future with you. Aloha, Mark. That's very beautiful
play_arrow1:38:58 It makes me a little emotional, but I just I love Mark. He's such a good man and um I was very kind of him to write that
play_arrow1:39:06 letter. He says he gives me more credit than I deserve. Um but I I love him personally. I love I I love strangers
play_arrow1:39:13 I'm driven by that. But I love Mark because he's such a giver. I I see him as a a role model of what a great CEO
play_arrow1:39:20 is. Someone who understands the social impact of what they're doing as well as the business impact. Um, he's got a
play_arrow1:39:27 heart of gold and of course we all have ups and downs throughout our lives and and he thinks he's just I've just helped him, he's helped me, too. It's like it's never a one one way piece. It's not like I go around and coach all these people
play_arrow1:39:37 I'm no idiot. I've learned so much from Mark. Uh, it's priceless. So, I have to I have to send that thanks right back to him. No question about it
play_arrow1:39:45 Where does that emotion come from that I see in your face?
play_arrow1:39:48 I don't know. I was just like I'm I'm an emotional guy. I'm empathetic guy and I'm I'm a lover, you know?
play_arrow1:39:56 That's what drives all that I do. And to um see somebody I love and to see how far he's come and to know that um I've
play_arrow1:40:03 been able to be helpful to him at at key moments um is meaningful. You know, it's extremely meaningful cuz he's provided
play_arrow1:40:10 opportunities for millions of people, 80,000 employees, but millions of people through his creativity and his focus
play_arrow1:40:18 And we've done a lot of cool things together. I called him one time. I was up in uh San Francisco for other business. And um I read in the paper
play_arrow1:40:25 that this this landlord was kicking out these nuns who had the food kitchen in the the worst part of the city there in
play_arrow1:40:32 the Tenderloin district. And I was like, "This guy's an idiot. I mean, I got to I got to do something." So instead of leaving, I spent an extra day and I went
play_arrow1:40:40 and met these nuns, most incredible ladies. And they were spending all their time cooking food so they could sell
play_arrow1:40:48 food so they could make money so they could actually prepare food for the homeless there. and in this tiny little building and they were getting kicked out. So I called the owner and I said
play_arrow1:40:55 listen I'm own a lot of real estate also. I understand your rights as a real estate guy but I said do you want to be the most hated guy in San Francisco? I
play_arrow1:41:03 said I'll give you an option. How about let them stay to the end of the year
play_arrow1:41:07 I'll pay their lease. I'll pay twice the amount and then I'll get them out. I said but you don't push them out now on the street. So we agreed. And so then I
play_arrow1:41:17 said to ladies, "Let's find a place for you and I'll help you find a place
play_arrow1:41:20 We'll rent a place for you." And then I started getting phone calls and one of the phone calls I got says realtor and he goes they're they're looking to buy a
play_arrow1:41:26 place and I said I said well where are they getting the money? I said they said I don't know. So I called and made none
play_arrow1:41:34 up and she goes uh I said you know I I was said I'd you know pay for a place for you guys for a year you know lease you a place. I said but I hear you're looking to buy a place. Do you guys have
play_arrow1:41:41 some capital I'm not aware of? And she goes no. She goes will provide Tony
play_arrow1:41:48 like God will provide. So, so I spent, I don't know, a million two or something like that to find them a place. But then I called Mark because I didn't want them
play_arrow1:41:56 living in the place. I said, "Mark, match me on this." And I mean, he didn't hesitate a second. He had not even met the nuns. Then he went the nuns, we went
play_arrow1:42:04 met them, and he went and he bought them a home for them to stay in. And and then we went through four years of the city trying to not let them take over this place. But that's the kind of guy Mark
play_arrow1:42:12 is. So, he's incredibly generous and I'm very touched that I could count him as a friend and be a helpful to him. and you've been so helpful to me
play_arrow1:42:19 I've learned quite a lot about you today just from observing you and two one of the big things that I've learned is the two moments where I've seen tears in your eyes
play_arrow1:42:28 have both been moments where people have expressed a huge amount of love and appreciation for you. That's true
play_arrow1:42:34 Chapter 20: Love Is the Driving Force in Life
play_arrow1:42:34 And I I work back through your early earliest years and I again it's almost like a a jigsaw puzzle coming into formation in my mind of how how much you love love
play_arrow1:42:44 I do. I think love is life. Love is the driving force in my life for sure
play_arrow1:42:48 There's no question about it. And that's why I can't I I hate to see suffering because it's the opposite of love. You know, if you love somebody, what do you
play_arrow1:42:55 do? Anything you can. So that's what I'm called to do. And it is it's a calling
play_arrow1:42:59 It's not a job. It's not a business. You I have all kinds of businesses obviously and I enjoy business. But this is my mission. This is what I'm made for. And
play_arrow1:43:08 um I'm just one guy. I can't do everything, but I can do a lot. And I'm always figuring how to scale more, right? you know, whether it's feeding people or I'm getting, you know, my wife
play_arrow1:43:17 and I, we were fortunate enough to have our own plane and I I don't want to just burn up a bunch of carbon. I found it's 3,000 trees. I said, let's plant a 100 million trees. So, we're up to 75
play_arrow1:43:25 million. I think we're going to hit the 100 million this year. And but we didn't just plant the trees. We talked to farmers, work with an organization about how to build a build a crop not once a
play_arrow1:43:34 year, but to do it across 12 different months so that if something drops, they come out and they go from earning a $125 a day and starving to making $12 a day
play_arrow1:43:43 which doesn't sound like much makes them rich in that community. So, we're doing that. It's like I just I love taking things to scale, too. It's like I love
play_arrow1:43:50 the individual impact and I love the the global impact. The combination of the two make life ever challenging and ever exciting with people like Mark and entrepreneurs
play_arrow1:43:58 Chapter 21: The Pattern Of Successful Businesses
play_arrow1:44:00 My last question about this pattern recognition and my last question is just as me as a you know I'm I'm an entrepreneur. I'm building businesses at the moment. I'm earlier in my journey
play_arrow1:44:07 much earlier than someone like Mark. But what is the pattern that you've seen in these exceptional founders and entrepreneurs as it relates to building great businesses that you would impart on me?
play_arrow1:44:16 I don't think there's anything I'm going to impart on you that you don't already know because the fundamentals are so simple. Um, you have to the business has to be more than a vehicle for money. And
play_arrow1:44:25 don't get me wrong, I mean, there are people who have certainly succeeded that way. But if you look at the people that build something that's lasting, it has to be a passion where it's something you believe in so much. It's so valuable
play_arrow1:44:36 It's a contribution sense to you, not just an economic sense. Because in the beginning of a business, it's like having a child. You know, you know, you
play_arrow1:44:43 don't get a lot back. You work around the clock. You'll discover when your first child comes and you love them
play_arrow1:44:48 It's it's the pride of ownership. But if you're just a lot of people start a business think they're gonna get rich overnight or make some and those people never succeed. So it's like finding
play_arrow1:44:57 something a vision that not only you believe in but others are completely moved by because you can attract people
play_arrow1:45:02 You can't build an organization without great people. And do you think I could run all these companies if I was just sitting there every day? I mean I've got some of the greatest leaders I could
play_arrow1:45:10 possibly recruit. I'm constantly looking for the second part which is how do I find leaders? How do I find leaders that are smarter than I am in various areas
play_arrow1:45:18 and where I can pull together the right people together and create a culture that adds a massive value and continually does so until it dominates
play_arrow1:45:26 the that industry or that market or that marketplace. So I think you have to find something that's more than just a business for you. It has to be more than
play_arrow1:45:34 economics for you. It has to be a mission for the most successful people
play_arrow1:45:38 You have to be able to have something you can articulate that can attract people. And you have to constantly find the very best that you can. And you got
play_arrow1:45:47 to constantly prune because the law of familiarity shows up. That's what your friends went through, right? They got all these great things but know how great it is after a while it's familiar
play_arrow1:45:54 You know, it's like they don't they don't have the same hunger. I look for not only wickedly smart people, which I love, but hungry people. When people ask
play_arrow1:46:03 me like, "What is the one common denominator of people that succeed on a massive scale around the world?" I'd always in the beginning say,"Well, I love wicked intelligence, but I know a
play_arrow1:46:12 lot of very smart people that can't fight their way out of a paper bag in their relationship or their finances." You know, they're smart in one area, not another. But the one that is absolutely
play_arrow1:46:20 completely accurate is hunger. The hunger to be more, to do more, to give more, to share more. Somebody who has a hunger that doesn't die, not a hunger to
play_arrow1:46:28 get make a certain amount of money or a hunger to achieve, you know, a swimsuit size, but a hunger that's unquenchable
play_arrow1:46:35 Those are the people that you know their names because they have an impact. So it's like whether it's Richard Branson who's in his 70, he has the same hunger
play_arrow1:46:42 today as when he was 16 years old in that crypt in your country coming up with Virgin, right? I mean it's same level. Let's give it a go, right? He's
play_arrow1:46:49 got that peace, you know? Anybody you see, you know, look at the people you have on your show and think about how many of them still have that hunger
play_arrow1:46:56 Kevin Hart is a friend of mine. I know he's been on your show. I mean, he's one of the hardest working guys, but he's hungry. He loves it. He want he just wants to do it all. To me, that's the
play_arrow1:47:04 gift. and stoking your hunger or awakening someone's hunger that doesn't have it. That's a real gift and that's one of the gifts I think I've tried to
play_arrow1:47:11 refine within myself and help people with
play_arrow1:47:14 Chapter 22: Create Life on Your Terms
play_arrow1:47:14 My last question is of all the things we've talked about today and everything else that's going on in your life and the world, what is the most important thing we should have talked about that we didn't talk about?
play_arrow1:47:22 We covered a lot of territory
play_arrow1:47:25 I'm impressed by the diversity of what we got to cover. Thank you. We went deep. Um I don't know if there's anything that off the top of my head right now. I I do think that I hope
play_arrow1:47:33 people leave with the idea that if I'm stressed in my life, I got to stop managing. I got to start creating. And that that sounds like just an
play_arrow1:47:42 overwhelming thing, but it's like creating life on your terms. Like deciding what are the immutables. It's like um if you want to take the island, you got to burn your boats
play_arrow1:47:51 Uh if if you have a way to go back, the mind will rationalize and you will go back. But if you really are committed to a greater quality of life, you got to master the science of achievement and
play_arrow1:47:59 the art of fulfillment. And fulfillment is not like achievement. There's very cool real rules for achievement like what to do with your body, multiple
play_arrow1:48:06 ones, but there's certain fundamentals that are immutable. What to do financially, certain things that are immutable
play_arrow1:48:12 Fulfillment that success without fulfillment is failure. And fulfillment is an art. It's
play_arrow1:48:20 not a science. It's different for you and me and everybody we meet. And so I I'll tell you one real fast example. I know we've gone over in time. Um Steve
play_arrow1:48:29 Win's a good friend of mine, built most of Las Vegas. Brilliant guy. Absolutely brilliant. And um one day Steve calls up. He goes, "There's a painting that I
play_arrow1:48:38 have coveted for over a decade and he goes, "I just recently outdid everybody at Southbes and it just got delivered
play_arrow1:48:48 and you got to see it." And I said, "Okay, I can't see." I said, "But I got to ask a question. How much did it set you back?" And he goes, "$86.9 million
play_arrow1:48:58 I go, "8 $86.9 million." Okay, I got to see what an $87 million painting looks like. So, I go to his house. He takes me
play_arrow1:49:07 in, shows me this wall. It's a red square
play_arrow1:49:12 It's a Rothco, if you know what a Rothco is. It's a red square. And it's not totally red, a little red and orange, right? And I look at him. I go, "Steve
play_arrow1:49:19 they missed some spots." And he looks at me and gives me the look
play_arrow1:49:23 And I start to tease him a little bit. I go, "Steve, if you give me a $100 worth with the red paint and you give me 10 minutes, I think I can match this." And I'm just screwing him with a little bit
play_arrow1:49:32 He knows I'm screwing. He goes, "You know, this is a Rothco." I said, "I know." He goes, "No, but you don't know." Like, you know, he committed suicide. He tells me the whole story
play_arrow1:49:40 right? And I go, "Well, that better be blood of his for $87 million, right?" But the reason I tell you the story is it's not making fun of Steve. It's making fun of me. He can look at that
play_arrow1:49:49 and he can barely see. And he knows what every stroke means. It has meaning for him. He knows what it's about, what it means, the uniqueness of it. He's the
play_arrow1:49:57 man's life. I see a red square. He has an experience
play_arrow1:50:02 The richness of life is when you go deeper and figure out what makes you feel like it's a red square for someone else, but this is your thing. This is
play_arrow1:50:10 what fulfills you. I know what fulfills me. Family, love, as you can probably tell, and contribution in a meaningful way. Light me up like a Christmas tree
play_arrow1:50:18 and they've made me go for 66 years, and it'll keep me going, right? But people got to find what that is for themselves
play_arrow1:50:23 Because if you succeed and you're not fulfilled, what do you got? How many people have taken their life? They're super
play_arrow1:50:30 successful on the surface, but they weren't fulfilled. Some of the people made everybody on earth laugh when they took their life. Some people did
play_arrow1:50:38 businesses and took their life. You don't want I don't I don't think most people are going to take their life, but you don't want to live more decades and not really be here, not experiencing
play_arrow1:50:46 fulfillment. So, my passion is to help people be fulfilled, not just achieve
play_arrow1:50:52 Amen. I mean, I've got so many other photos that I might as well show you
play_arrow1:50:55 The ones that This is the moment my wife and I met. That is the moment you met
play_arrow1:50:59 Literally the moment we met. How did she get the one?
play_arrow1:51:01 That's my mom. That's Jim Robbins. This man adopted me. This one here
play_arrow1:51:06 Oh, that's down uh this one is actually down in Haiti. I went down there. That's where first group people went to save all these kids. These were kids that had been trafficked
play_arrow1:51:15 Yeah. my brother and sister. Wow, you do your homework. Very impressive
play_arrow1:51:20 Chapter 23: How Long Would Your Lifespan Be If You Could Choose?
play_arrow1:51:20 We We have a closing tradition where the last guest leaves a question for the next, not knowing who they're leaving it for. And the question left for you is
play_arrow1:51:26 if you could choose your life span, how long would it be and at what point would you choose to die?
play_arrow1:51:39 That's a great question. Well, I certainly would want to live um as long as my family does, and now I've got to live a little longer because I got a
play_arrow1:51:48 four-year-old. Um I don't know if I'd want to live forever. Um I don't know. You know, there's talk
play_arrow1:51:56 about, you know, uploading your consciousness to a machine and so forth
play_arrow1:51:59 I don't I believe in spirit and soul. I don't know if that's going to be uplifted machine. Maybe I'm wrong. Maybe it's just the process. But I want to leave as much legacy as possible. I want
play_arrow1:52:07 to live as long as I'm interested and useful. You know, those are the two things that are really matter. And you know, my minimum I think is 92 is my
play_arrow1:52:16 goal as if I had control, right? Life will tell me. But 92 for the number that somehow I've had in my head and what some of the boosts we have with bio
play_arrow1:52:24 chemistry and element stem cells, who knows? Maybe it goes past 100. But uh I think a century of living and giving would be an extraordinary experience for
play_arrow1:52:32 me. I don't know if I'd want to live for eternity, but I'm not at that point where that's really a choice, so I don't have to think about it. Um, I I will tell you the only fear that I've really
play_arrow1:52:40 felt in my life was dying too soon. I think part of my drive early on was just I want to squeeze everything out of life while I'm here. I don't know where it's
play_arrow1:52:49 come from. I think, you know, couple things could have contributed to it, but I think death was a good counselor for me. It gave me drive to the today. It
play_arrow1:52:57 it's not a fear for me other than I want to be here as long as I can for my family and for especially all my children. but especially my youngest
play_arrow1:53:03 But yeah, that would be my answer. I'd say not forever, but as long as I'm useful and helpful and I can enjoy it all. You use the word legacy there
play_arrow1:53:12 Yeah. Well, legacy is um what I leave when I'm gone. In other words, I don't have to be here to continue to have impact, right? It's like that's the best part of life. I I looked at, you know
play_arrow1:53:20 leadership is influence, right? What makes you a leader is your ability to influence thoughts, feelings, emotions, actions, another person if you're a positive leader for good. And I look at
play_arrow1:53:28 levels of influence. One is can you influence someone to change their state?
play_arrow1:53:31 Then it's can you influence them to change your state when you're not there? So you're no longer a manager, right?
play_arrow1:53:36 You've changed their values. Could you change your state and they're not there for a group of people? Right? Could you change your state with a mass number of
play_arrow1:53:44 people and you're not there? Right? That to me is the ultimate level of influence. And now with audios and videos and AI, especially with AI, I've
play_arrow1:53:51 got an AI that's amazing. I mean, we have 4.9 in Apple and people love it and their lives changed by it. And I'm I'm working right now with another group um
play_arrow1:53:58 to create a platform for interventions and therapy that's not just me with AI because there aren't enough therapists
play_arrow1:54:04 There aren't enough great therapists in the world. I want to have that. It's already in 50 languages. So the whole world I want to leave a legacy that the world has people that can help them 24/7 365. And I think AI is one of the tools
play_arrow1:54:16 It's getting better and better to do that
play_arrow1:54:20 Chapter 24: What Happens When You Die
play_arrow1:54:20 And what happens when you die? Where do you go? I I I don't think anything in the universe I know nothing in the universe ever destroys it changes form
play_arrow1:54:29 What does that look like? Do I have conscious awareness that as I do now? I don't know the answer to that question
play_arrow1:54:35 Uh all I want to do is make sure I live fully while I'm here and whatever's next when it shows up, I'll I'll take that journey. Thank you so much uh for so
play_arrow1:54:43 many reasons. I think you've been a you've been a mentor to so many of us for for so long in so many ways. Whether it's I remember how profoundly impacted I was when I watched your um your piece
play_arrow1:54:51 on Netflix and Oh, no. Your guru. Yeah
play_arrow1:54:54 Yeah. That was really the front door for me into your world. I'd seen I'd seen your work before I' I'd read the books and stuff, but for me that was really a paradigm shifting moment. I think it was
play_arrow1:55:02 in that documentary where there was a young man who was suicidal. Yeah, it was that one. The Netflix I'm not there was Yeah, there was one. That's how it started actually. Matias
play_arrow1:55:11 Yes. Matteas. Matteas. That was what six years ago? No. No, that was 2014. 2014. Okay. Wow
play_arrow1:55:19 Yeah. Gosh
play_arrow1:55:20 There was a young woman there also. I don't know if you remember the young woman that was in that sex cult where they made the children have sex with the adults
play_arrow1:55:26 That one was very emotional. I was down in Brazil and I was doing a seminar for, you know, about 10,000 people. And I'm walking through the aisle and this woman
play_arrow1:55:34 kept looking at me and then I didn't realize it. She goes, "Don't you recognize me?" And it was her. She got herself out of the group. She's wrote a book. She's now a therapist. She helps
play_arrow1:55:42 other people get out of it. So, it's really fun to see years later. We actually did a follow-up at the 7-year mark or something like that afterwards to show what happened with these families. It's been really nice to see
play_arrow1:55:54 Did you say his name? His name was Matias. Matias
play_arrow1:55:56 Matias, I believe. Matias. He he just wanted to he sent an email just to say that for anyone that doesn't know, he
play_arrow1:56:03 was a a guy in the audience who was had suicidal ideiation and was clearly struggling. Yeah
play_arrow1:56:09 Um it's been what a decade roughly since then. you you supported him, you helped him. And he's just sent an email to say
play_arrow1:56:16 that attending that event that day was a huge dream for him and the experiences that he got from that have completely changed the trajectory of his life. And
play_arrow1:56:24 those memories continue to impact him as he continues to support um his growth, his habits, his decisions, and his outcomes. And he wanted to send his regards to you for that
play_arrow1:56:33 That was really kind of him to reach out. That's nice. I love seeing people a year later, 10 years later, 20 years later. That's the great gift of my life
play_arrow1:56:39 I walk down the street anywhere on earth. Sarah desert has happened to me in China. People come up and say, "You changed my life." And I always remind them, "I didn't change your life. You
play_arrow1:56:48 did, but glad I got to help. What happened?" And then they tell me stories. And outside my family, there's nothing that gives me more joy than to hear those stories
play_arrow1:56:55 Well, you've done that for more people than I could possibly receive emails from. Um, hundreds of billions really, if we're counting the amount of people, the amount of meals you fed through the
play_arrow1:57:03 the work you've done through your company. you even you've invested tremendously also in in saving the planet through your green energy investments which we didn't get to talk about today but I'm going to link that below for people to read about
play_arrow1:57:12 One thing I would mention if I may is I uh Paramount approached me and we now have a 24-hour day channel and uh it's it's a fast channel so it's free
play_arrow1:57:21 advertised supported television. It's a TV I grew up with instead of cable. So, if you go to um whether it's Pluto or if
play_arrow1:57:28 you go to Roku or if you go to Amazon Prime and you look for live TV, there's the Tony Robbins network and 24 hours a day there's content there that's free
play_arrow1:57:36 that anybody can watch and educate themselves and they're full of interventions like these that you talked about. So, I hope some people will check it out because it's a it's a way I'm
play_arrow1:57:44 another way I'm trying to give people a gift to support their lives
play_arrow1:57:47 I'm going to link that below and also I'm going to put a link below to your free 3-day virtual event called Time to Rise which I think we mentioned
play_arrow1:57:53 Oh, yeah. Please come to that. You don't want to say come. You can do it from anywhere in the world. Your office, your home. And it's coming up on the 29th through the 31st of January
play_arrow1:58:00 And it's perfect timing at the start of the new year. People thinking about making a change in their life. I'm going to link that below as well if anybody wants to attend. It's free 3 days and it's uh I think it's a great
play_arrow1:58:09 continuation of the conversation we've had today because we've talked so much about change, a changing world, and how to change thyself. And um that's what you've done for me. It's what you've done for so many people. And it's an
play_arrow1:58:17 absolute honor. It's actually for me there have certain moments when I in the job that I do where I think hell like how lucky I'm grateful am I to get to do this and this is one of those such
play_arrow1:58:25 s that is a is a real dream for me because you're you're such a huge inspiration to me. So thank you so much Tony for your graciousness. I appreciate I just want you I feel the same way. I
play_arrow1:58:33 feel like uh you're the next wave of contribution to this world and you're doing an amazing job already but I got a ticket to your parade. I'm gonna watch
play_arrow1:58:41 how you evolve over the next couple of decades and I know your your contributions will only grow because I feel the sincerity in your heart not
play_arrow1:58:48 only to grow but to give and uh I hope that you continue to move towards that love and contribution you're talking about cuz I think that's your true
play_arrow1:58:56 essence. I think that's really what drives you anyway. I think so too. Yeah. Thank you
play_arrow1:59:01 Thank you. This is something that I've made for you. I've realized that the direio
play_arrow1:59:08 audience are striv goals that we want to accomplish. And one of the things I've learned is that
play_arrow1:59:16 when you aim at the big big big goal, it can feel incredibly psychologically uncomfortable because it's kind of like being stood at the foot of Mount Everest
play_arrow1:59:25 and looking upwards. The way to accomplish your goals is by breaking them down into tiny small steps. And we call this in our team the 1%. And
play_arrow1:59:33 actually this philosophy is highly responsible for much of our success here. So what we've done so that you at home can accomplish any big goal that
play_arrow1:59:41 you have is we've made these 1% diaries and we released these last year and they all sold out. So I asked my team over
play_arrow1:59:48 and over again to bring the diaries back but also to introduce some new colors and to make some minor tweaks to the diary. So now we have a better range for
play_arrow1:59:57 you. So, if you have a big goal in mind and you need a framework and a process and some motivation, then I highly recommend you get one of these diaries
play_arrow2:00:05 before they all sell out once again. And you can get yours now at thediary.com where you can get 20% off our Black Friday bundle. And if you want the link, the link is in the description below
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